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How This Hollywood Producer Turned Brad Pitt Into A $40 Million ‘F1’ Ad

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of ... read more

Hollywood Producer Cashes in on Brad Pitt With $40 Million F1 Move

Hollywood Producer Cashes in on Brad Pitt With $40 Million F1 Move originally appeared on Athlon Sports. read more

Brad Pitt and ‘F1 The Movie’ zoom to $55.6 million in Apple’s biggest box office debut

F1' is Apple's big-budget racing drama starring Brad Pitt. The iPhone maker was hoping for its first genuine box office hit. read more

Hollywood Producer Cashes in on Brad Pitt With $40 Million F1 Move - MSN

One of the latest summer blockbuster movies is "F1," starring Brad Pitt, Damon Idris, Kerry Condon, Tobias Menzies and Javier Bardem. Produced by Apple Studios and boasting big producer credits ... read more