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E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ... read more

E.L.F. customers boycott makeup company after hiring controversial comedian Matt Rife for new ad

This week E.L.F. cosmetics has been met with heavy backlash online after premiering an advertisement starring controversial comedian Matt Rife following his harmful domestic violence joke ... read more

Viral: e.l.f. cosmetics' new ad campaign with comedian Matt Rife sparks online outrage, here's why

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's past jokes on domestic violence sparked outrage. Netizens, especially women, ... read more

E.l.f. Cosmetics responds to backlash over casting comedian Matt Rife in new beauty ad

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages. read more

E.L.F. Cosmetics issues apology after facing backlash over controversial Matt Rife ad

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an advertisement. The 29-year-old actor has previously sparked controversy for ... read more

Heidi N Closet Slammed For New e.l.f. Ad With Controversial Comedian

RuPaul's Drag Race's, Heidi N Closet, is facing backlash after starring in an ad campaign for e.l.f. cosmetics alongside comedian Matt Rife. read more