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If You Aren’t Using SMS in Your Business, Now’s The Time to Start

When it comes to marketing and customer ... for disseminating important, timely content. You just need to make sure you use a link shortener. Otherwise, your message could intimidate the recipient. read more

The Biggest Misconceptions About Marketing Automation

Your MA software won't make your messaging sound robotic, either. It'll give you more time to write creative, compelling copy. MA programs help you collect data about leads and customers, and then use ... read more

The Top 10 Email Marketing Mistakes to Stop Making

Just ask yourself: what do you want subscribers to do with the content in the ... In other words, if you’re not optimizing your email marketing for mobile users, your messages will render poorly and n... read more

6 Steps Any Business Can Use to Unlock Monumental Word of Mouth

Arnie Kuenn explains why you need a persona-based content marketing strategy. Learn more! Talk triggers might seem like spontaneous events (at least to customers), but they will only be effective if t... read more

Good Strategy Is Knowing What Not to Do: The Art of Rejecting Content Ideas

One case where feedback strategies may not be enough is when you ... and within the context of your larger content marketing goals is important. Develop feedback strategies that you can use in a varie... read more

How to Use Internet Memes to Market Your Content, Your Products, and Your Brand

With the world moving at the speed of a tweet, getting your message out there can be tough—especially if you're only using words. Images overlaid with ... and your brand spread to people you may not h... read more

How Word of Mouth Marketing Can be a Scalable Channel

There were problems, however, with the traditional use of word of mouth. The biggest problem being ... With that being said, your business might not be cut out for all of them, so you have to decipher ... read more

5 Things You Need to Know About Beacon Technology

If you own a business or are involved in marketing, you may ... on your marketing activity, you can better understand what is working for you and what is not – and you can adapt your marketing strateg... read more

Killer Marketing Plan For Startup Entrepreneurs

The ultimate goal though, should be to provide content ... Use the resources available until you are gradually able to expand your team. As mentioned earlier, creating a killer marketing plan does ... read more

Five Ways You’re Already Using Machine Learning: A Day with AI

His expertise covers all the bases—from brand development, positioning and messaging; to brand identity, packaging and labeling; public relations; content marketing ... 3. Using spam filters and prior... read more

The Ultimate Guide to Instagram for Small E-commerce Brands

... editor so you not only have a large backlog of content, but all your photos are of the highest quality. 2. Experiment with influencer marketing. Influencer marketing isn't a fit for every brand, b... read more

Local SEO: How To Rank Your Local Business

If you own (or do online marketing for ... weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content. A... read more