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Your Content Marketing Might Not Work If You Use the Biggest Words

If Little Red Riding Hood were reading much of the material on the web these days, she’d say “My goodness Grandma, what big words you are using.” Wherever you look, the Internet is full of massive wor... read more

The Most Important Network For Your Career Is The One You're Ignoring

Cashmore is also working mom ... Hoey: Can you provide an example of how you have implemented guidance from your peer mentors? Cashmore: Often it is simply giving advice on the words to use “if you sa... read more

How Mozilla has adopted an ‘agile’ approach to make marketing more effective

While the analogy may sound like ... person hours’. In marketing we don’t generally do that but when you use an agile system you can.” While Mozilla is the latest firm Kaykas-Wolff has introduced to t... read more

For the love of email

When left unaddressed, you not ... and content sounds like a no-brainer, but there are a number of lesser known triggers in your content that could be causing your emails to go straight to spam. There ... read more

How to Create a Successful Content Marketing Schedule

Of course, you may not invest in all the above content marketing elements, but you can pick out those you intend to use and keep ... up with a list of your company’s most relevant topics, then brainst... read more

What You Need to Understand About How Voice Search and Digital Assistants Are Changing Search Habits

Do research to understand how people are using these searches to find information related to your brand. And if most of your content ... lifestyle and marketing publications. You can check out her wri... read more

10 B2B Email Marketing Hacks to Maximize the ROI of your Business

The figure above shows a typical work-flow of Email Marketing ... you will like to use it in normal conversation. The concept is that you need to tell your clients about your services but in a singabl... read more

Zuckerberg’s failures must be your lessons

Doing so validates their own perceptions, and suggests work ... may not be able to learn from what other similar businesses are doing because they are unique. However, you still have to find your digi... read more

5 Digital Marketing Mistakes to Avoid at All Costs

You may ... marketing is not knowing how to read their stats. This information will help you understand whether or not your marketing efforts are actually working. Learn what your bounce rate is so yo... read more

Want Better Relationships With Your Clients? Swap Stories Instead Of Stats

But keeping one who knows you, trusts you and likes you through thick and thin is even better. Plus, retaining clients saves money and time-- so, if you care at all about your bottom line, here’s how ... read more

Seth Godin Reveals the Writing Secrets That Made Him a Bestselling Author

Motley Fool co-founder David Gardner may ... content on your blog is something that you pretty much flawlessly, thoughtfully provide every single day. I can not start by asking somebody who's a wonder... read more

5 Companies, 5 Marketing Challenges: Seth Godin on What's Weighing Down These Winners

In this segment, Gardner lists five of his favorite companies (and not just his -- these are massively popular stocks) and asks Godin for his views on the biggest marketing challenges they may face .. ... read more