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4 Ways to Improve Your Content Marketing

And the data indicate they need to keep working on this to improve actual use ... and marketing content provided during the buying journey. Buyers, especially B2B buyers, want to know what others are ... read more

Struggling With Marketing Goals? Use OKRs To Jump-Start Your Effectiveness

OKRs are not ... biggest impact on your marketing efforts. For example, you may have a goal to increase local traffic to your physical store or to increase your return customer rate by 20%. Another go... read more

The 5 Biggest Mistakes Businesses Make on Instagram

With all the various social media and marketing ... fit for Instagram and you're not seeing results, then you may be making one of the very common mistakes businesses make on Instagram. 1. Your feed i... read more

6 Cognitive Biases You Can Exploit to Boost Sales

Here are six cognitive biases that you can use in your marketing strategy to ... found that people tended to prefer not to lose something they already have than to acquire something of equivalent valu... read more

The CMO’s Guide to Chinese Social Media Marketing

“We can’t use just one channel to fit all marketing purposes,” says Harry Chan, a digital marketer based in Hong Kong with experience taking global brands onto Chinese social media. “For example, if y... read more

8 Definitive Marketing Trends & Tools You Need For 2019

It happens every year; new technologies are launched; existing technology gets smarter and customers become savvier as they’re bombarded with marketing messages in their newest avatar. As a result, wh... read more

How To Choose A Content Management System In 2019

If you are planning a content-related project in 2019, you may struggle with having too many technology choices. Should you use your existing content ... they find that it does not fit their way of wo... read more

Word of Mouth Marketing: How to Spark Positive Conversations

Differentiate yourself in simple ways, such as the language of your marketing. Don’t use the same language as every other company in your industry. Strike out on your own and individualize your messag... read more

5 Ways to Optimize PPC Advertising to Improve the Customer Experience

Advertising and customer experience – those two concepts may ... your digital advertising efforts, make sure you consider how closely your landing page content matches your ad copy and query intent. A ... read more

The secret to writing successful content

Sure, that’s helpful, but not entirely necessary. Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic word... read more

Stop asking candidates to make a marketing plan for your job interview process

Additionally, I want your job, but I have other demands, and I’m also afraid you’ll use ... work. That feels fair, too. In other words, “make a marketing plan to launch my new product” is ... read more

5 Ways to Use Facebook Messenger Bots to Increase Conversions

Here are five ways that you can use ... content that they may find useful such as a blog which will draw them back to your website, or to ask them if they want to be made aware of future product launc... read more