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Why BMW needs to own its customer experience from start to finish

For the last few years now, BMW has wrestled with the question of what it’ll mean to be a luxury car manufacturer in the age of electric cars, autonomous driving and rapidly changing — and increasing ... read more

If you love flying on a luxury private jet, this is exactly what you need

Why ... start to finish. Specifically, when it comes to the booking and chartering process. This is something our high-flying sponsor, ONEflight, has prided itself on for nearly a decade. With its ... read more

Missed opportunity: Why is the beauty industry still failing women of colour?

Diversity cannot start and finish ... says this is why it’s important to repost real women trying her products on Instagram to ensure her fans aren’t getting a stylised version of what they should ... read more

VW's $2 billion penalty for diesel scam, Electrify America, builds electric charging network across US to boost EV market

Electrify America's charging stations are being outfitted to allow any plug-based vehicle to connect, though Tesla owners will need an optional, proprietary adapter. The first of its charging ... ... read more

10 Customer Experience Lessons From Tesla

It wants customers to experience the brand. Focusing on customer experience has created an army of loyal Tesla customers. One of the reasons Tesla stands out from the competition is that it does ... read more

Live: FusionONE 2019 - day one

16:58: Wilson: “Financial services customers are more willing than ever to share their data – provided the data sharing powers integrated propositions and offers that are tailored to their needs ... ... read more

It's All Clicking for Wayfair, a Fortune 500 Newcomer

They handled customer service ... “It’s easy to start an e-commerce site and build a sexy front end. It’s very hard to durably deliver the experience you’re promising.” ... read more

90 Minutes Behind the Wheel of My Dream Porsche

While it’s probably out of the question that I’ll one day own ... Experience Center isn’t a racetrack—there’s no need for a helmet—it nevertheless provides a thrilling sports-car experience for ... read more

Biogas Turns an Environmental Challenge Into a Benefit

from start to finish – in turn, giving our customers more confidence that the paper they use has a minimal environmental impact. That includes using energy in a way that’s clean, sustainable and ... read more

How Voice Assistants Could Change the Way We Shop

A key question for business leaders to consider right now is: How will the voice assistant movement affect the way your customers shop–and how will you, in turn, need to adapt in terms of how to ... read more

CEO’s Guide to Growth through Customer-Centered Management

The book authors identified FoEs by asking people which companies they like most: Amazon, BMW ... Engagement — why growth is generated by engaging every employee in understanding and managing their ... read more