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Why BMW needs to own its customer experience from start to finish

If BMW wants to own the customer, though, that means dealerships have to change. “The dealers will have to grow into a different role over time,” May acknowledged. read more

Why Customer Service Needs Its Own ‘Good Housekeeping’-Style Seal Of Approval - Forbes

According to the 2020 Edelman Trust Barometer survey, 53% of customers cite trust as the second most important factor in their decision to buy a new brand (second to price and affordability). read more

BMW using data to replicate its in-car experience across the business

BMW has a presence in around 150 countries, with Wies saying each market has developed its own way of operating over the years. "We have a pretty heterogeneous system landscape, anything you can ... read more

BMW's New Feature Subscription Plan Idea Needs To Be Stopped Before It Starts - Jalopnik

BMW sure as hell isn’t making things better with its announcement of its version 7.0 of its cars’ operating system, an update that will allow for subscription-based models for features like ... read more