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Why Audience Strategy Is The Key To Hoteliers Competing With Otas | AutoTraffic

Why Audience Strategy is the Key to Hoteliers Competing with OTAs

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA "Adwords"). The update brings immense opportunity to hotels. Over the past eight year... read more

Asia's wild ride is getting wilder

Jenny Wu, Ctrip’s chief strategy officer, speaking at the Web in Travel conference, said the key strategy ... between hoteliers and customers rather than a booking platform, and its membership-based m... read more

Meet the Hospitality CEO Who Embraces Airbnb

But for one hospitality CEO, Airbnb isn’t a foe — it’s a partner, and a crucial key player ... like many other hoteliers, lamented the lack of “a consistent playing field” when it came to traditional ... read more

How to maximize revenues using Google Ecosystem

Utilizing just traditional paid search without GDN retargeting leaves the travel consumer exposed to ads and engagements from the competition, OTAs ... targeted strategies. Using Google Search Network ... read more

Social Buying & Flash Sales: The Future of Hotel Distribution or a Recession Phenomenon?

IN-DEPTH: As travel demand improves, hoteliers are ... merely because their competition is doing so. My advice?Don’t succumb to the devil. A smart hotelier would never repeat the mistakes or dumb move... read more

TripAdvisor's (TRIP) CEO Steve Kaufer on Q2 2014 Results - Earnings Call Transcript

As we stated on our last call, hotel shopper growth remains the where we deal to audience growth at the top the click ... I generally think it’s absolutely aligned with hoteliers interest. That’s why ... read more

Website Optimization: The blueprints for a robust direct-to-consumer online distribution strategy

Direct-to-consumer online distribution ... and search engine strategy are concerned. Why? Most hotel websites have been developed by web designers who know nothing about the hospitality industry, base... read more

Is it too late to fight back against Airbnb?

As new listings come online, doors are opening for more and more key population ... hotels. Why stay where everyone else stayed? Airbnb not only provides a truly unique travel experience but also brag... read more

Local Internet Marketing Strategies for Franchised Hotels

The climate of the current economic environment is forcing franchised hotels to become more involved ... In all, there are five key elements of the Local Internet Marketing Strategy for Franchised Hot... read more

7 ways to play the revenue management game in online travel

Why? Because it impacts all top line revenue channels and so requires a focus on OTAs, brand websites ... and to understand where you can compete. “When the customer is in the hotel they are your capt... read more

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

Here are five ideas we culled from those conversations that serve as key takeaways ... s hard to see why smaller hoteliers would view Airbnb’s plan as a hoax. Accorhotels CEO Bazin likewise wasn’t shy ... read more

TripAdvisor's (TRIP) CEO Stephen Kaufer on Q3 2014 Results - Earnings Call Transcript

Specific to OTAs ... educating independent hoteliers about how they can access our global audience and drive bookings through a commission model rather than cost per click. We are offering independent... read more
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