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Why Audience Strategy Is The Key To Hoteliers Competing With Otas | AutoTraffic

Why Audience Strategy is the Key to Hoteliers Competing with OTAs

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA "Adwords"). The update brings immense opportunity to hotels. Over the past eight ... read more

The Guest Feedback A-Z Guide For Hotels

This is why we created the Guest Feedback ... but when he completes the booking to adapt the right strategies and measures to address his needs at every stage. KPI = A KPI is a key performance ... read more

Meet the Hospitality CEO Who Embraces Airbnb

But for one hospitality CEO, Airbnb isn’t a foe — it’s a partner, and a crucial key player ... like many other hoteliers, lamented the lack of “a consistent playing field” when it came to traditional ... read more
Jetpack

How to maximize revenues using Google Ecosystem

Utilizing just traditional paid search without GDN retargeting leaves the travel consumer exposed to ads and engagements from the competition, OTAs ... targeted strategies. Using Google Search Network ... read more

Stick to your strategy and put your foot down! What we learned at the Direct Booking Summit

Our seventh event since the series began back in 2016, this summit had it all: A stunning venue in The Fullerton Hotel, two days of killer content, and the most engaged audience of hoteliers ... so ... read more

Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage - By John Hogan

The real solution in becoming and remaining a market leader means offering measurable competitive advantages over your competition, and not relying ... Too many managers are left in the dark and ... read more

How the Hawaii Tourism Authority Markets Paradise to the World

At the back of the crowd are the two key players from Hawaii ... That makes the fair an extraordinary marketing opportunity, which is why HTJ invests so much time and money on its booth every year. It ... read more

TripAdvisor's (TRIP) CEO Steve Kaufer on Q2 2014 Results - Earnings Call Transcript

As we stated on our last call, hotel shopper growth remains the where we deal to audience growth at the top the click ... I generally think it’s absolutely aligned with hoteliers interest. That’s why ... read more

Is it too late to fight back against Airbnb?

As new listings come online, doors are opening for more and more key population ... hotels. Why stay where everyone else stayed? Airbnb not only provides a truly unique travel experience but also ... read more

How Important Is It to Refresh Your Brand? - By Maureen O’Hanlon

Get away from amenity creep and the tendency of hotels to try to compete on amenities alone ... Remember the internal audience. Training employees on the vision and strategy is critical so that the ... read more

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

Here are five ideas we culled from those conversations that serve as key takeaways ... s hard to see why smaller hoteliers would view Airbnb’s plan as a hoax. Accorhotels CEO Bazin likewise wasn’t shy ... read more

Direct Booking Summit: Stick To Your Strategy and Put Your Foot Down!

Two of our highest-rated sessions centered on the importance of developing, testing and continuously improving a long-term direct booking strategy. Chantelle Veness of The Lancemore Group in Australia ... read more
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