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Why Audience Strategy Is The Key To Hoteliers Competing With Otas | AutoTraffic

Meet the Hospitality CEO Who Embraces Airbnb

But for one hospitality CEO, Airbnb isn’t a foe — it’s a partner, and a crucial key player ... like many other hoteliers, lamented the lack of “a consistent playing field” when it came to traditional ... read more

How to maximize revenues using Google Ecosystem

Utilizing just traditional paid search without GDN retargeting leaves the travel consumer exposed to ads and engagements from the competition, OTAs ... targeted strategies. Using Google Search Network ... read more

TripAdvisor's (TRIP) CEO Steve Kaufer on Q2 2014 Results - Earnings Call Transcript

As we stated on our last call, hotel shopper growth remains the where we deal to audience growth at the top the click ... I generally think it’s absolutely aligned with hoteliers interest. That’s why ... read more

Website Optimization: The blueprints for a robust direct-to-consumer online distribution strategy

Direct-to-consumer online distribution ... and search engine strategy are concerned. Why? Most hotel websites have been developed by web designers who know nothing about the hospitality industry, base... read more

Digital Hospitality Part 2: The Traveler’s Journey

Spending has been shifting recently from consuming goods/products to actually consuming experiences. As a result, the demand for travel and travel experiences has grown. With access to so much informa... read more

Engage that Hyper-Interactive Traveler

Many hoteliers believe they do not have the ... Many hotels do not have a solid, unified strategy, allowing your hotel to stand out and capture an audience that your competition is leaving in the dark ... read more

7 ways to play the revenue management game in online travel

Why? Because it impacts all top line revenue channels and so requires a focus on OTAs, brand websites ... and to understand where you can compete. “When the customer is in the hotel they are your capt... read more

Is it too late to fight back against Airbnb?

As new listings come online, doors are opening for more and more key population ... hotels. Why stay where everyone else stayed? Airbnb not only provides a truly unique travel experience but also brag... read more

Lastminute.com’s technology-driven strategy: It’s all about data

The use of data is absolutely key ... given audience. Today, personalisation is one of, if not the most important thing when it comes to customer experience. It’s what the customer expects. We need th... read more

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

Here are five ideas we culled from those conversations that serve as key takeaways ... s hard to see why smaller hoteliers would view Airbnb’s plan as a hoax. Accorhotels CEO Bazin likewise wasn’t shy ... read more

Hoteliers Learn How to Ensure Your Efforts in Online Channel Management Payoff Rightly

which is why a solid information system that aids effective channel management is one of the potential solutions to the key challenges in electronic distribution challenge management. Some other facto... read more

TripAdvisor's (TRIP) CEO Stephen Kaufer on Q3 2014 Results - Earnings Call Transcript

Specific to OTAs ... educating independent hoteliers about how they can access our global audience and drive bookings through a commission model rather than cost per click. We are offering independent... read more
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