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Why Audience Strategy Is The Key To Hoteliers Competing With Otas | AutoTraffic

The hidden battle over hotel pricing with OTAs - MSN

According to SHR’s report Digital Strategy Secrets for Hospitality, the cost per click rises to $0.97 (£0.79) for hotels where OTAs have the cheapest rates, compared with $0.66 (£0.54) for ... read more

Booking Engine vs. OTAs: Why Direct Bookings Should Be Your Priority

In the landscape of modern hospitality, the tug-of-war between direct bookings and Online Travel Agencies (OTAs) is a persistent challenge for hoteliers. With the advent of sophisticated ... read more

How Hotels Leverage AI and Marketing to Win the Booking Race

Hotels that leverage AI strategies can win the race against OTAs. Skift; ... What are some of the biggest challenges hotels face when competing against OTAs for ... Pricing strategies are also key. read more

Target Audience 101: How To Reach Them And Stay Connected - Forbes

Reaching your desired target audience isn’t always the easiest thing brands do. With the right amount of knowledge on current trends, business competition, personalization techniques and ... read more
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