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This is how I started a successful B2B tech company

Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a calculated risk — I had a family to support but did not pursue investors ... read more

Sales Pipeline Radio, Episode 144: Q&A with David Priemer @dpriemer

The show is just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals ... This was kind of during the dot-com boom when a lot of t... read more

10 Types of Content & How To Use Them

or a B2B technology company, try to think outside the box when it comes to your content and see what resonates with your audience. Here are just a few different types of content and how you can use th... read more

Why Brands Must Unify Customer Experience and Customer Success (and How They Can Do It)

A relatively new type of effort called customer success (CS ... that can heighten that other’s efficacy. Companies should seek to unite their CS and CX efforts in the service of customers. B2B tech gi... read more

Why Blockchain Levels The Playing Field Between Startups And Big Companies

If I wanted to start a new social network, for example, it would be very difficult to do so without some sort of proprietary technology ... decides which company or ecosystem is successful. read more

CMO Rishi Dave Seeks To Accelerate Vonage Transformation To B2B Market

How do we drive accelerated growth for the company, on the B2B side ... the first step on how you really start to bring that message to life? Dave: We've driven this transformation through M&A, and it ... read more

33 Daily Habits Practiced by Successful Entrepreneurs and Executives

Success comes to those who do not just plan well but execute with the same rigor." --Monu Kalsi, VP of marketing for Stericycle where he directs all aspects of marketing, digital, brand, and analytics ... read more

7 Successful People Dish on Their Worst Job Interviews (and What they Learned)

It might even lead you to greater things, as it did with these successful ... a technology platform providing resources to help women thrive in their careers, Kathryn Rose had her share of interviews. ... read more

Startups should read this checklist before they go ‘whale hunting’ for big partners

A top-four tech company recently approached the CEO of one of our B2B portfolio companies with a tremendous offer ... arrangements that pair a behemoth megacorp with a seed/Series A-stage startup have ... read more

Sales Chatbots Tell a Story

We generally know that product categories start with disruptions but commoditize over ... As chatbots penetrate industries, we shouldn't simply attribute their success to the advances of sales technol... read more

2019 B2B Marketing Watch: Top Opportunities for the New Year

Chief Marketer recently chatted with the leaders of some of our B2B 2019 CM200 agencies ... The power of data and technology cannot be harnessed at the expense of humanity. The most successful compani... read more

Why Inbound Marketing Is Failing & What You Can Do About It

Inbound marketing efforts play an important role in B2B marketing success ... Also, tech is a good way to automate data governance processes and improve the overall quality of your database. The initi... read more