Automatic Web Traffic Generator

This is how I started a successful B2B tech company

Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a calculated risk — I had a family to support but did not pursue investors or ... read more

How to Rebrand a B2B

Also what particular challenges do B2B companies have over B2C ones when taking on rebranding? This was the topic of discussion I had with Paul Pellman, a former Google executive and new CEO of Kazoo, ... read more

3 Pillars of a Successful B2B Brand

In this article, I’ll discuss 3 things you absolutely need to develop a successful B2B brand ... Bop Design works with mid-size B2B companies across the globe primarily in the following industries – ... read more

The Top 4 Things That Must Change in B2B Marketing & Sales

s marketing world, when companies ... technology as a means of supporting your strategy. Here are some of the comments I got on this subject: “Hit re-start on the Martech/Salestech industrial complex ... read more

Unveiling MazeGeek: An Innovative Software Technology Company

The technology company has launched its website recently. They have also started offering digital marketing solutions to their clients as well. Primarily a B2B business ... talents is the ultimate ... read more

Alibaba billionaire Jack Ma: I know nothing about tech or marketing—this is the secret to my success

which started as an "e-marketplace for information," Ma said, and developed from there. But despite his lack of technical skills, as the company grew, Ma said he did know one thing: "I know people. I ... read more

The Keys To ABM Success For B2B Marketers May Surprise You

According to a recent report from TOPO, a research and advisory firm that focuses on B2B sales and marketing issues that impact revenue growth, over 80% of B2B companies ... seen is people start by ... read more

It’s a Conversation: Engaging With B2B Prospects on the Marketing Site

From a person’s initial entry point into your funnel and throughout his journey to becoming a loyal customer, it’s important to remember that building a successful ... In the B2B world, the ... read more

If the Key to Business Success Is Focus, Why Does Amazon Work?

Is the company spread too thin, or poised for astronomical success ... Amazon was building this technology for its own purpose. And then, they started giving this technology, using this technology ... read more

How We Can Address Tech's Female Leadership Gap

But as companies like Twitter and Google started announcing the (small) percentages of their staff who are women, I’ve realized we can no longer afford to continue the status quo in how we think about ... read more

To Build or Not to Build? Getting Started with Customer Data Platforms (CDPs) for B2B Marketers

CDPs can go a long way towards achieving this goal, providing far more granular insights into the B2B buying process, than the typical CRM. While there are several enterprise software solutions ... read more