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AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics

AT&T?s decision to use tiered pricing for mobile data plans will create fresh opportunities and challenges for mobile marketers, according to a Strategy Analytics report. Tiered pricing will increase ... read more

The Washington Post Names Suzi Watford as Chief Strategy Officer

The Washington Post announced Suzi Watford as its Chief Strategy Officer, a new role designed to oversee the publication’s strategy, aligning it across all business functions and overseeing brand ... read more

Strategy Analytics

The resource for people who make and sell games. GamesIndustry.biz is owned by Gamer Network Limited, a ReedPop company and subsidiary of Reed Exhibitions Limited ... read more

Can Cutting-Edge Business Tech Revolutionize Your Investment Strategy?

Staying ahead in the world of investments requires harnessing the power of technology. Today''s investors face a complex market landscape where decisions must be swift, informed, and strategic. This ... read more

Bears appoint Corey Ruff to SVP of strategy and analytics, chief of staff

"We are excited to see Corey's growth within the Chicago Bears organization," McCaskey said. "His leadership in business strategy and analytics has set new standards for innovation and success within ... read more

Leading with Data and Analytics

By attending this program, you will: Apply the Chicago Booth Approach to win in the marketplace: Develop the key ingredients of a powerful data analytics strategy: a specific business objective, ... read more

Executive Program in Corporate Strategy

Translate objectives into an execution plan across multiple units, learn how to coordinate and communicate corporate strategy, and evaluate your strategy to combat competition. In today's turbulent ... read more

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update. read more

Adopting consent-based analytics for long-term marketing success

Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. The post Adopting consent-based analytics for long-term ... read more

Inside AB InBev’s Strategy For Tapping Into First-Party Data

Pour one out for third-party data.These days, AB InBev’s digital marketing strategy is built squarely on first-party data. read more

ESPN analytics predicts likeliest players to go with 49ers' draft pick

Trading back has always been an intriguing draft strategy for the 49ers in a year where they’re unlikely to find a top-end player at their biggest position of need with the 31st overall ... read more

Comcast Earnings: Is Peacock Strategy Working? [Parrot Analytics]

Peacock has bled money over the last four years, but the Comcast C-suite insists its losses peaked in 2023. The platform built momentum in Q1 2024, led by the first ever streaming exclusive NFL ... read more