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The Top 5 Social Media Analytics Tools For Your Business

Your guide to the best in personal financial products such as credit cards, mortgages, bank accounts, and brokerages. read more

7 Social Media Data Findings that All Content Creators Need To See

Introduction Social media content creation is constantly changing, and case studies and research on success in the field are continually being performed. read more

Social Media’s Favorite LLMs? ChatGPT, Gemini & Claude

When asked why ChatGPT, Gemini, and Claude were the top three mentioned tools, Tripathy suggested that ChatGPT had a first-mover advantage and likely ranks high on social media due to the release of ... read more

Social Media Analytics: Unlocking Insights For Business Growth

Do you want to get better business growth with the help of social media marketing? Learn how engaging with social media metrics can help you achieve your goals. While running your business on ... read more

How to Unleash the Power of Facebook Analytics for your Business

This is where Facebook Analytics comes into play, helping businesses market better on the site. Businesses should focus on the 4 basic social media metrics: activity, engagement, connections ... read more

Best social media management tool of 2024

The social media tracker then allows you to track cross-platform engagement with users, helping to collect analytics for reports in a single dashboard. This includes both reactions to posts as ... read more

Social Media Analytics

It's no secret that social media has become a very important part of our lives. It's not just about connecting with friends and family — it's also home to brands and creators building communities. read more

Hootsuite to acquire Talkwalker for social media analytics

Luxembourg-based Talkwalker was founded in 2009 and acquired by private equity firm Marlin Equity Partners in 2018. Vancouver-based Hootsuite was founded in 2008 and is VC-backed. Hootsuite declined ... read more

What is predictive analytics?

The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer. The post What is predictive analytics? appeared first on MarTech. read more

Turn Your Social Media Followers Into Fans

Fans are more than just numbers on your profile; they are your active advocates, your brand’s cheerleaders, and, often, your loyal customers. read more

Hootsuite to acquire social media analytics company Talkwalker

Hootsuite is set to acquire Luxembourg-based consumer intelligence and social listening company Talkwalker for an undisclosed amount. read more