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Trump's critics love to see Truth Social's stock price crash. He can still cash out big.

There is a growing chorus of people laughing at the Truth Social sinking stock price. But Donald Trump still stands to make a boatload of money. read more

Nearly half of B2B startups choose not to market themselves, researchers find

Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, ... read more

Where does Penn State rank nationally for grad schools? US News released its latest rankings

Penn State’s MSN Nurse Practitioner program also became ineligible for ranking in the U.S. News Best Graduate Schools in 2022 when it was converted to an online Doctor of Nursing Practice program, ... read more

Signal: Can mass customisation stop fashion overconsumption?

A team of researchers from Penn State Smeal College of Business published the Journal of Operations Management report, noting that consumers are willing to pay more money for clothes they can ... read more

Talkbacks: This week, News 8 focused on topics that might impact voter's decisions

WGAL News 8 talks to professionals to give a better understanding of important events impacting the Susquehanna Valley. read more

Manning School of Business

BS: Business Administration & International Business, Pennsylvania State University, Smeal College of Business - University Park, PA Supporting Area: Spanish MS: Business Administration & ... read more

Trump's critics love to see Truth Social's stock price crash. He can still cash out big.

a professor at Pennsylvania State University's Smeal College of Business, told me, adding that typical Truth Social investors are valuing "sentiment" about Trump and not "rational beliefs" about ... read more

Nearly half of B2B startups choose not to market themselves, researchers find

according to the findings of a paper co-authored by a Smeal College of Business professor and published in the journal Industrial Marketing Management. The researchers focused on systematic ... read more