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10 Tips for Maximizing Your B2B Content Syndication

Not all of these leads will become MQLs or SQLs. Save your sales closers time and effort by vetting your leads and being sure of their place in the funnel. 6 ... in your content marketing and syndicat... read more

Content Marketing 2019: Seven tips to improve your strategy

According to CMI’s recent report, only 39% of B2B marketers have a documented content marketing strategy. This means that a large number of marketers is still not ... effort to leave space for experim... read more

Copywriting: 7 more copy editing tactics to improve your content

In the past few months since writing my first post on editing, “Content Marketing: 7 copy editing tips to improve ... To help keep your mind focused on the things you need to be looking out for, make ... read more

5 B2B marketing tips to jump-start your 2017 results

As you look for opportunities to improve your 2017 results, these five tips offer big wins: Ensure ... efforts by tracking phone calls from targeted SEO landing pages. Use this data to build your cont... read more

Infallible tips to improve your B2B marketing plans

How can you establish a good grip in the global market for your B2B business? The obvious answer is Lead Generation online. At present, it’s the time where the technique of calling and the efforts ... ... read more

Social Media 101: Best Practices for Social Media Video Across Different Channels

Ensure your social media efforts ... and not all content is suitable for every platform. The audience, audience behavior, and expectations all differ on each channel. Moreover, the hosting capabilitie... read more

Top 120+ Digital Marketing Conferences in 2019

Jill Addy Wright, Chris Black 2/25-27 B2B Marketing Exchange Scottsdale, AZ This event is designed to get you and your team not only ... to content and paid promotions, all the crucial topics are cove... read more

The 6 Steps To Perfectly Optimizing Any Content

Optimizing content is less a matter of keyword presence and metadata and more an issue of trust, intent, quality, and authority. In this article, I will explain a six-step process ... Amplify your con... read more

Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

An engaging content strategy has been an essential part of many a successful marketing campaign in recent ... use them to elevate your content strategy and amplify your outreach efforts. 1. Subscribe ... read more

How B2B Sales Can Benefit from Social Selling

Outbound B2B sales are ... social media content around customer interests and needs, rather than on brand features, benefits, and prices. What’s more, sales and marketing can collaborate on informatio... read more

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

I find it baffling then, that so many B2B marketers continue to invest precious time, effort and money into running ... here are 10 tips to remember when planning your B2B content marketing campaigns: ... read more

Nine common content marketing mistakes and how to fix them

Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure ... you’re not able to analyse its performance and keep track of ... read more