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The Ultimate Guide to Shopping in NYC’s SoHo Neighborhood

Nestled between Houston and Canal Streets, SoHo (short for “south of Houston Street,” for the uninitiated) exudes a charm that attracts locals and tourists alike to explore its cobblestone streets and ... read more

Fashion brand loved by celebrities and known for £110 t-shirts to open second store in Soho

In a boost for London’s West End shopping district, a streetwear brand worn by celebrities such as Justin Bieber is set to open its second-ever store globally in Soho, London. Represent, a luxury ... read more

Leica Store Soho

C, E at Spring St. This boutique optics shop sits under an intricately painted fire escape in Soho, between galleries ... is particularly effective for shopping the store’s “nitrogen-purged ... read more

What happened when we went record shopping with Joe Elliott

Elliott bought most of his records as a kid at Bradley’s record store or Sine Electrical in Sheffield. “It sold vacuum cleaners and flasks,” he says of the latter. “But they had record section, and ... read more

I tried out the new smart mirrors in H&M's fitting rooms in Soho. I liked the freedom it gave me, but I see room for even greater potential.

H&M launches tech in its fitting rooms with smart mirrors at its new SoHo location. read more

‘The money is not real – it’s a feckless level of wealth’: the inside story of the biggest art fraud in American history

Orlando Whitfield was a student when he became best friends with Inigo Philbrick, ‘the art world’s Bernie Madoff’. He talks about how their decade of hustling would lead one to a breakdown – and the o ... read more

The 13 best Soho hotels in NYC

Sure, it’s technically in Nolita (if you couldn’t tell by the name), but The Nolitan is just minutes from the cafés, shopping, activities and scenery for which Soho is known and loved. read more

Eset launches SOHO

Small Business Security is designed to meet the cybersecurity needs of small office/home office business owners. read more

Soho House, Explained

Earlier this month, Soho House’s newest members-only club opened in Portland, Oregon. The city is known for a creative class of a kind, but not necessarily the movers and shakers one typically ... read more

Front row for the eclipse, buzzy East Village bites and other NYC events this week

On the menu this week? Bites at new seafood bar Penny, followed by a dessert of fabulous fashion at Batsheva's new Soho shop. Teddy Wolf, Courtesy of the store New York Post may be compensated and ... read more

12 New Soho Home Buys To Kickstart Your Spring Interiors Update

Launched in 2016, Soho Home might be a relative newcomer to the interiors scene, but the way that it has won the hearts of style-savvy homeware lovers over the last eight years is quite remarkable. read more

How Brands Transformed the Solar Eclipse Into a Once-in-a-Generation Marketing Event

The continental United States won't see a celestial event like this for another 21 years. Businesses are going all in. read more