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5 Key Strategies to Maximize Omnichannel User Experience

Technological advancements such as AI-powered recommendations, voice search, and the rise of social commerce have fundamentally transformed consumer purchasing behavior. That’s where the power of ... read more

Innovative Course Design

Homework in a RTTP class entails in-depth archival research on the role personas, and preparation for in-class interactions. A number of published and unpublished game manuals offer guidance in ... read more

Project to address harmful language relating to Indigenous peoples receives prestigious Mellon Award

The Faculty of Management’s Dr. Stacy Allison-Cassin and project co-lead Camille Callison have received $1.8 million from the Mellon Foundation for their Respectful Terminology Platform Project. read more

Academic Initiatives

RTTP is an award-winning teaching methodology in which students are assigned roles, typically tied to historical figures and classic texts. Gateway Boom Town will bring this pedagogy into the history ... read more