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Rental car companies and deceptive marketing tactics

In this week’s travel law article, we examine several rental car cases involving deceptive and unfair marketing practices of which consumers should be aware. The recent decision of the 11th Circuit Co... read more

Car rental firms Avis, Budget accused of deceptive advertising

Budgetcar and Avis Budget Group Inc. The bureau “has taken action against what it considers to be deceptive marketing practices by two of Canada’s largest rental car companies,” a statement said. The ... read more

The 3 Best Places to Complain About a Company

That approach worked for Popken recently, when he rented a car that turned out to be a lemon. It got a flat tire and various service lights lit up as he drove. The rental company offered ... the burea... read more

AG sues Texas company selling extended auto warranties

Minnesota Attorney General Lori Swanson is suing a Texas auto warranty company for deceptive tactics, saying it's violating its ... According to the lawsuit, Enterprise uses other marketing companies ... read more

How an embattled developer fought to get a Maine casino up for statewide referendum

Gambling developer Shawn Scott’s campaign to convince Mainers to approve a casino at an undisclosed location in York County began nearly two years ago with over $20,000 in refunds for bus tickets, air... read more

Should Travelocity's "TotalPrice" Guarantees Cover Mandatory Surcharges?

After replying, reiterating my concerns, they emailed me back basically saying that car insurance isn’t included in the price as it is optional and can change based on the rental car company ... That ... read more

Oklahoma attorney general sues pharmaceutical companies

"Drug overdose deaths in Oklahoma increased eightfold from 1999 to 2012, surpassing car crash deaths in 2009 ... The lawsuit blames the drug companies for exacerbating the problem through "false and d... read more

Auto warranty firms launch sleazy scam

One of the most obnoxious and deceptive marketing campaigns I ... as with everything at a car dealer, that price was negotiable. My two cents The companies using these deceptive and sleazy sales tacti... read more

How Web Retailers Can Profit With Semantic SEO

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization ... GoodRelations makes it easy for restaurants, hotels, rental car companies, and retailers to send daily of... read more

How Google Analytics ruined marketing

The strategy, message and marketing collateral matter more than the channel. Here’s a publicity example. Say that someone uses the various tactics that ... Booked a rental car. Now, all I see are ads ... read more

Hertz Global Holdings (HTZ) Q4 2017 Results - Earnings Call Transcript

We moved a record number of used cars to our 80 retail lots, the highest return re-marketing channel where we average ... rational OEM base and a much more rational fleeting by the rental car companie... read more

Your 6 new ways to use location targeting

Although location/geographic targeting is particularly advantageous to those with storefronts, there are improved tactics that impact those of ... One example of hyper-targeted campaigns is a car rent... read more