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3 Ways To Create A More Transparent Programmatic Advertising Ecosystem

The upside to programmatic advertising is tremendous. Still, the ecosystem surrounding it has recently come under fire for a lack of transparency. read more

Best-In-Class Social Selling Requires A Programmatic Approach

Social selling is a modern sales motion that incorporates social media to engage, develop relationships and sell to prospective buyers at customer and target accounts. read more

Programmatic TV Tax Day Is Not Just April 15. It’s Every Day

As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, ... read more

VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro

According to VIOOH’s recent China State of the Nation research, 24% of advertisers and agencies invested in programmatic DOOH and this was set to increase to 31% in 2023. Compared to the international ... read more

Does ‘Programmatic Digital Out Of Home’ Need A Re-brand?

Binning 'programmatic' would save B&T hours of explaining stuff we pretend to understand to colleagues each week. read more

PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign

Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack. With Broadsign ... read more

Top Adtech Companies: Industry Leaders Driving Innovation In Advertising

AdTech, or advertising technology, has rapidly transformed the way businesses connect with consumers. From automated programmatic advertising to data-driven insights, AdTech companies play a pivotal ... read more

Walmart Connect Mexico Expands Retail Media Offering Through Walmart DSP, Powered by Infillion's MediaMath Technology

Walmart Connect will also gain access to Xgraph, Infillion's proprietary identity graph equipped with over two billion digital touchpoints, and its comprehensive, agnostic identity solution stack ... read more

Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising

Fass joins Locality as a specialist focused on leveraging technology, data, and direct access to premium quality CTV inventory to create value for advertisers ... read more

What's Going On With Palantir Stock Today?

Palantir is set to report its first-quarter financial results on May 6 after the market close. According to estimates from Pro, analysts expect the company to report earnings of 8 cents per share and ... read more

The Cool Down, a climate news site with an optimistic bent, is making big dollars off programmatic ads

“The publisher says its current revenue run rate is $5m per year, which it hopes to increase to $12m per year in 2025. [COO Ryan] Alberti said: ‘95% of our revenue so far has been from pure ... read more

Walmart Connect México Expands Retail Media Offering Through Walmart DSP, Powered by Infillion's MediaMath Technology

NEW YORK, NY / ACCESSWIRE / April 25, 2024 /Infillion, a full-service technology platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and extensive ... read more