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Gillette challenges men to shave their toxic masculinity

Company recommits to tagline “The Best A Man Can Get,” pledges to support non-profit organizations helping men of all ages be their personal best Thirty years after first introducing the tagline “The ... read more

P&G’s Gillette ad asks men to shave their ‘toxic masculinity’ and a big backlash ensues

A 30-year-old tag line selling Gillette razors to men is having its own #MeToo moment ... and with the idea of “toxic masculinity” already in the zeitgeist, the ad got plenty of response. Most came in ... read more

Gillette Ad Skewers Toxic Masculinity And Toxic Men Lose Their Sh*t

The ritual of a father teaching their son how to shave ... that Gillette made an ad calling for all men to be castrated. But in a way, that's exactly what they did as far as toxic masculinity ... read more

Ross: Can Gillette really shave your masculinity?

The headline in the Wall Street Journal this week read “P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad.” P&G is the company we used to call Proctor and Gamble. read more

Stephen Colbert takes issue with Gillette’s ‘woke’ ad about toxic masculinity

“Gillette is drawing fire for a #MeToo-themed commercial that challenges ‘toxic masculinity.’ Wow, that sounds … cutting edge.” The enlightened ad ... men to oppose harassing and mistreating women, st... read more

Why are men so afraid of Gillette's toxic masculinity ad?

The ad ... Gillette might be next to suffer that fate, after video by female director Kim Gehrig, depicting oafish male behavior and lecturing men on toxic masculinity. Time to sell my @ProcterGamble ... read more

Gillette ad goes viral amid debate over ‘toxic masculinity’

Procter & Gamble Co.’s new “toxic masculinity” commercial for Gillette razors has racked up 37 million views on social media in just a few days. However, the ad’s ... (NYSE: PG) should have called att... read more

Bozell: Gillette’s sexist sermonizing to men and women

So who is the mastermind at Gillette ... Well, their skin “writes the rules,” apparently. There’s a word for these ad campaigns: vomit. Go buy a Schick, where men are men; women are women; and all the... read more

Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands

Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ... read more

If you’re mad at Gillette’s toxic masculinity ad, maybe you’re the problem

Why are some men so afraid of the new Gillette #MeToo commercial ... turns it on its ear. The ad, which depicts bullying, sexual harassment and more – toxic masculinity, in other words ... read more

P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad

“This is an important conversation happening, and as a company that encourages men to be their best ... print edition as 'Gillette Urges Men to Shave ‘Toxic Masculinity’ in New Ad.' read more

Gillette uses new ad to urge men to get rid of 'toxic masculinity' in #MeToo era

Gillette uses new ad to urge men to get rid of 'toxic masculinity ... for men to be at their best," Damon Jones, Proctor & Gamble's vice president of global communications, told "GMA." "If we get peop... read more