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Gillette challenges men to shave their toxic masculinity

Company recommits to tagline “The Best A Man Can Get,” pledges to support non-profit organizations helping men of all ages be their personal best Thirty years after first introducing the tagline “The ... read more

P&G Challenges 'Toxic Masculinity' in Gillette Ad - Update

One of the manliest brands in men's products has hit on an unusual strategy for divided times: Questioning "toxic masculinity ... men to be their best, we feel compelled to both address it and take ... read more

P&G’s Gillette ad asks men to shave their ‘toxic masculinity’ and a big backlash ensues

A 30-year-old tag line selling Gillette razors to men is having its own #MeToo moment ... and with the idea of “toxic masculinity” already in the zeitgeist, the ad got plenty of response. Most came in ... read more

People are trashing their razors to protest Gillette's controversial ad about toxic masculinity (PG)

Gillette is facing a lot of backlash over its new ad. The Procter ... Read more: Gillette chastises men in a new commercial highlighting the #MeToo movement — and some are furious It continues over ... read more

‘Toxic Masculinity’: Why Gillette Is Taking a Stance on Harassment With Its Controversial Ad

Procter & Gamble was the first one that thought the answer was sparking an internet firestorm, which they did with a commercial that addresses “toxic masculinity ... “Does Gillette want men to start ... read more

Gillette challenges men to end 'toxic masculinity' in #MeToo-inspired ad

Gillette is taking on bullying, sexism, and sexual harassment in a powerful new ad that fully embraces the #MeToo movement while attempting to put an end to 'toxic masculinity ... Men... @Gillette ... read more

Ross: Can Gillette really shave your masculinity?

The headline in the Wall Street Journal this week read “P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad.” P&G is the company we used to call Proctor and Gamble. The story is about ... read more

Backlash to Gillette 'toxic masculinity' ad spreads on social media

Entitled “We Believe,” Gillette’s one-minute, 49-second ad uses the venerable brand’s “The Best a Man Can Get” tagline to challenge the ... those razors for the men in their lives. Gillette ad on ... read more

P&G Challenges 'Toxic Masculinity' in Gillette Ad

One of the manliest brands in men’s products has hit on an unusual strategy ... The comments under the @Gillette toxic masculinity ad is a living document of how desperately society needs things like ... read more

Gillette uses new ad to urge men to get rid of 'toxic masculinity' in #MeToo era

Gillette uses new ad to urge men to get rid of 'toxic masculinity ... for men to be at their best," Damon Jones, Proctor & Gamble's vice president of global communications, told "GMA." "If we get ... read more

P&G Challenges Men to Shave Their Toxic Masculinity in Gillette Ad

Gillette addresses "toxic masculinity" in a ... The latest ad, created by Gillette's ad agency Grey, is among the first to address the #MeToo movement head on, and to blatantly tell men to change ... read more