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The exec behind *that* Gillette ad says brands have a responsibility to challenge toxic masculinity

“Bullying,” “Me Too movement,” and “toxic masculinity ... men to challenge the stereotype and provide a better example for the next generation. The ensuing discussion from Gillette’s ... read more

Gillette challenges men to shave their toxic masculinity

Company recommits to tagline “The Best A Man Can Get,” pledges to support non-profit organizations helping men of all ages be their personal best Thirty years after first introducing the tagline “The ... read more

P&G’s Gillette ad asks men to shave their ‘toxic masculinity’ and a big backlash ensues

A 30-year-old tag line selling Gillette razors to men is having its own #MeToo moment ... and with the idea of “toxic masculinity” already in the zeitgeist, the ad got plenty of response. Most came in ... read more

Gillette uses new ad to urge men to get rid of 'toxic masculinity' in #MeToo era

"If we get people to pause, reflect and to challenge themselves and others to ensure that their actions ... the groundwork to stop "toxic masculinity," sexual assault and harassment. The Gillette ad ... read more

Online backlash to Gillette 'toxic masculinity' ad spreads on social media

Entitled “We Believe,” Gillette’s one-minute, 49-second ad uses the venerable brand’s “The Best a Man Can Get” tagline to challenge the ... those razors for the men in their lives. Gillette ad on ... read more

Men’s razor brand encourages guys to ‘shave off toxic masculinity’ in latest ad

The concept of toxic masculinity continues to resurface ... But we’re not saying that all men are toxic because the “macho” attitude is totally different from “being a man”. I've used @Gillette razors ... read more

Ross: Can Gillette really shave your masculinity?

The headline in the Wall Street Journal this week read “P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad.” P&G is the company we used to call Proctor and Gamble. The story is about ... read more

Celebrities Are Reacting To Gillette's New Ad About Toxic Masculinity

The commercial has a strong message, encouraging men to hold each other accountable, challenge toxic masculinity, and raise their ... Gillette. — christine teigen (@chrissyteigen) January 16, 2019 I ... read more

Gillette uses new ad to urge men to get rid of 'toxic masculinity' in #MeToo era

Gillette uses new ad to urge men to get rid of 'toxic masculinity ... for men to be at their best," Damon Jones, Proctor & Gamble's vice president of global communications, told "GMA." "If we get ... read more