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PE-backed Elite SEM buys CPC Strategy

Elite SEM, which is backed by Mountaingate Capital, has acquired San Diego-based CPC Strategy, a retail-focused digital marketing agency. No financial terms were disclosed. NEW YORK, Sept. 6, 2018 ... read more

Mountaingate Capital Platform Elite SEM Acquires Amazon Marketing Agency CPC Strategy

Award-winning digital marketing agency Elite SEM announced that it recently acquired CPC Strategy, the San Diego-based agency ... on organic growth coupled with its proven customer-centric ... read more

Elite SEM's Next Act As Tinuiti

One of the largest independent North American performance and data-driven digital marketing agencies recently rebranded from a well-known name, Elite SEM, to something a little ... and Amazon-focused ... read more

The future is female: what motivates female Gen Z shoppers?

New research from CPC Strategy, now part of Elite SEM, finds that their values and motivations differ ... from where they shop to how they discover new products and what motivates them to buy. "Gen Z ... read more

How Amazon Is Luring Gen Z Female Shoppers

Now part of Elite SEM, CPC Strategy is a ... may not have initially been to buy from a specific brand, but the intent was to buy a product,” said Jen Acosta, senior marketplace channel analyst at CPC ... read more

How Three Established Ecommerce Industries Stay Relevant

“Try before you buy,” augmented reality (AR ... According to a February 2019 report from CPC Strategy, now a part of Elite SEM, 63% of Gen Z shoppers and 57% of millennial shoppers have purchased ... read more

Amazon is winning lucrative shopper-marketing budgets

Some advertisers are taking more of the money they would have traditionally spent with supermarkets like Walmart and Tesco to buy as much as half of ... senior manager of marketplace channels at CPC ... read more

Mountaingate Capital Platform Elite SEM Acquires Amazon Marketing Agency CPC Strategy

DENVER--(BUSINESS WIRE)--Award-winning digital marketing agency Elite SEM announced that it recently acquired CPC Strategy, the San Diego-based agency ... growth coupled with its proven ... read more

Amazon first stop for apparel, with brand websites making a play for younger shoppers

To better understand the evolving consumer behaviors that are driving growth for apparel sales, CPC Strategy, a retail-focused digital marketing agency acquired by Elite SEM in September 2018 ... how ... read more

Elite SEM Hires First CMO, Dalton Dorne Jumps From Merkle

Elite ... CPC Strategy. Dorné comes to Elite with 20 years of experience from top agencies such as Merkle and RKG where she worked in various roles from CMO to VP of marketing. She also spent time at ... read more