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Otas Vs Direct Bookings | AutoTraffic

Online Hotel Bookings: Hotel Direct vs OTA

During the February 2016 Grammy Awards, Hilton launched its “Stop Clicking Around” marketing campaign, its biggest ever in Hilton’s 97 year history. Just six months earlier, Marriott launched its ambi... read more

Booking direct with a hotel vs online travel agent: What gets you a better hotel room rate?

which is the reason those who book through an OTA are more likely to be assigned to a lesser room than those who book direct with the hotel. Australian hotels can offer a lower price than that on OTA ... read more

Action plan for winning market share from OTAs

Let’s take a look back to illustrate what we are referencing: Pre-recession, back in 2007, 85% of all online bookings came via brand.com (i.e. direct) vs. 15% through the OTA channel (85:15 brand.com ... read more
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Consumer Trends 2013: Supplier sites tops, OTAs lose ground

While supplier-direct websites ... shored up their numbers, booking 18% of escorted tours, compared with 13% last year. Agents are also edging out the OTAs in all-inclusive resort bookings, handling 2... read more

OTAs vs hotels: why 'an old and tired story' keeps running

... be blinded by the argument that metasearch is driving more ‘direct’ bookings. Second time bookers should always come direct to the hotel website”. Aside from moves by OTA and metasearch players, i... read more

What are the benefits of OTA travel solutions over direct booking system?

However, there are several additional benefits directly to consumers to get the booking, but consumers won’t get these advantages, unless the hotel knows about the reservation. Driving Traffic: OTA vs ... read more

Kayak IPO Preview: Interesting Growth Story But TripAdvisor Might Be Better

Once a Kayak user finds their preferred travel product or service, they are referred to the respective travel supplier or OTA site to make the final purchase. Referral, rather than direct booking via ... read more

OTCs Declare War on Lodging Business

Just refilled my coffee cup and read Glenn Haussman’s latest column in Hotel Interactive®, “Lodging Industry Must Wake Up to OTA ... the direct channel contributed 76% of CRS Internet bookings. In the ... read more

Online Travel Agencies Vs. Travel Agents: It’s Getting Personal

Skift recently reported that Travel Agents Struggle to Market Against Online Travel Giants. With the looming threat of direct booking sites and online booking providers, travel agencies need to be abl... read more

Will Google stay off the OTAs patch?

The irony of the OTAs strategically using their marketing and resources to get more direct bookings [for independent hotels] is not lost on hoteliers. Says Banga: “The days of overbidding by the OTAs ... read more

Fornova launches Q3 Worldwide Distribution Trends for MSE, highlights challenges beyond direct bookings

This is worse for hotels in Asia-Pacific in Europe, where non-contracted OTAs presented cheaper rates than hotels' contracted partners in nearly 25% of all shops - indicating a different battle brewin... read more

Yatra Online: A Cheap Growth Story Set To Benefit From India's Tailwinds

Additionally, Yatra has Deep technology integration, long term contracts, and loyal customers. Yatra Lodging Supply vs ... fragmented OTA market to expand market share. Cleartrip is a direct competito... read more
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