Automatic Website Traffic RSS

Ex-Google travel boss and TripAdvisor CEO take aim at OTAs with direct-booking AI tool

As AI tools like ChatGPT become more popular for planning holidays, the race is on to integrate real-time hotel data. read more

Booking Engine vs. OTAs: Why Direct Bookings Should Be Your Priority

In the landscape of modern hospitality, the tug-of-war between direct bookings and Online Travel Agencies (OTAs) is a persistent challenge for hoteliers. With the advent of sophisticated ... read more

Former Heads of Google Travel and Tripadvisor Form AI Startup to Head Off Online Travel Agencies

Googlers and DirectBooking trying to undercut OTAs is not without its ironies. Still, the concept of hotels working more closely with LLMs is one that could gain traction. read more

Online Travel Agents VS Hotel Direct Bookings - eTurboNews

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. read more

Hotels' book-direct push failing to slow down OTAs - Travel Weekly

Whether direct-booking programs are an effective method of pulling bookings away from OTAs, however, is another question altogether. read more

Experiences Distribution Trends - Skift

Understanding the guest's needs can help operators choose when to list with OTAs and how best to grow direct bookings through a loyal customer base. read more

Travelers Shift Away From Booking With OTAs | TravelPulse

"The pandemic has caused a significant shift in consumer booking habits," said Gus Gardner, associate travel and tourism analyst at GlobalData. "A previous survey in Q3 2019 showed that OTAs were the ... read more

Three Cases When Hotel Marketers Might Want To Consider OTAs - Forbes

Years into an ongoing tug-of-war over direct bookings, it’s fair to say that online travel agencies (OTAs), like Priceline, Expedia and Hotels.com, still stir up a lot of angst within the hotel ... read more

Who's Really Winning the Direct Booking Wars Between Hotels and Online ...

So, who is winning the so-called direct booking wars? Is it the hotels? Is it the online travel agencies? Is it Google? Is it the consumer? read more

Booking Engine vs. OTAs: Why Direct Bookings Should Be Your Priority ...

In conclusion, while OTAs play a significant role in the hospitality industry, the advantages of prioritizing direct bookings through a booking engine are undeniable. From higher profit margins ... read more