Automatic Web Traffic Generator

Channel mix isn’t just direct vs OTA

Experts speaking at a recent HSMAI roundtable said they’ve seen direct bookings grow simultaneously with OTA bookings, and success for hoteliers is more complicated than “us vs. them.” NEW YORK—The ... read more

OTAs VS. Direct Bookings

The debate over OTAs vs. direct bookings is often a common one with many hoteliers. The growing popularity travelers using online travel agencies make OTAs became a part of booking strategies in ... read more

Direct Booking vs. OTA

Online Travel Agency (OTA) is a website which has all the vital information a traveller needs to book a hotel, homestay, lodge or a place to stay. OTA is fully dedicated to the travel industry and ... read more

OTAs Vs Direct Bookings - Finding the Right Balance

The debate over OTA v/s direct booking is often a common one with many hoteliers. The increasing market share of Online Travel Agencies (OTAs) and their growing popularity amongst travelers makes them ... read more

Booking direct with a hotel vs online travel agent: What gets you a better hotel room rate?

which is the reason those who book through an OTA are more likely to be assigned to a lesser room than those who book direct with the hotel. Australian hotels can offer a lower price than that on OTA ... read more

Marriott, Wyndham Gain Direct Traffic, Bookings From Search

Wyndham shows the highest year-on-year increase, up 6.76%, respectively. The Hitwise report — "Hotel Bookings Inspire: Direct Hotel vs. OTAs, Who is Converting" — analyzes website traffic and bookings ... read more

Hotels' direct bookings making up ground on OTAs

After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, according to Phocuswright data. Last year, direct bookings ... read more

Online Hotel Bookings: Hotel Direct vs OTA

During the February 2016 Grammy Awards, Hilton launched its “Stop Clicking Around” marketing campaign, its biggest ever in Hilton’s 97 year history. Just six months earlier, Marriott launched its ... read more

OTAs vs Hotels: The Age-Old Battle Over Online Booking

... book through OTAs and target them with special direct booking deals during their stay and after they check-out. It's finally time for the age-old battle between OTAs and hotels to end— and with a ... read more

The OTAs Attempt at Discrediting the Value of the Hotel's Direct Channel - By Max Starkov

independent), hotel category (luxury vs. budget), complexity of hotel product (spa ... Compare this to the 15%-25% OTA distribution cost. Direct bookings are more than distribution cost savings, they ... read more

Views on direct booking, OTAs vary from brand to brand

Hotel brand executives shared their thoughts on the next wave of direct booking, OTA relationships, evolving technology in the distribution space, loyalty and more. For Choice Hotels International, ... read more