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Nike bosses plan 'biggest' Olympics spend as marketing ramps up

Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales and help ... read more

Nike Layoffs in Oregon Headquarters Will Total 740 People by June

Nike’s layoffs at its Beaverton, Ore. headquarters will have impacted hundreds of employees by June, according to a WARN notice filed with the state of Oregon on Friday. read more

Nike needs to finally give A'ja Wilson a signature shoe or let someone else do it instead

News of Caitlin Clark’s new signature shoe deal with Nike hit the streets late on Wednesday night. Clark reportedly signed a multi-year, ten-figure signature shoe deal with the Swoosh, according to ... read more

Nike Stocks Still Tanking a Year After Mulvaney Partnership

It’s been a year since Dylan Mulvaney pranced around in a Nike sports bra and Nike is still feeling the devastation of its trans advocacy. read more

Will the Olympics Save Nike From Its Midlife Crisis?

Nike’s reputation—and sales—are both in trouble. The Paris games could be the aging brand’s chance to turn its fortunes around. read more

Giannis Antetokounmpo Explains Why He Signed With Nike Over Adidas

Nike and Antetokounmpo later agreed to a contract extension in 2017, which included a signature sneaker line. The Nike Zoom Freak line launched in June 2019 and shows no signs of slowing down. read more

Nike's Germany kit deal 'inexplicable', says Adidas CEO

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable"in an interview. "If the numbers are right for what Nike paid the DFB, they are ... read more

How Nike Won the Battle for Caitlin Clark

Some of the world’s biggest shoe brands made a run at the Iowa superstar. The swoosh prevailed by offering an Olympic-sized deal. read more

New account of toxic Nike culture comes from Mark Parker’s onetime sister-in-law, a former employee

Pam Parker walked into a Nike manager’s hotel room expecting a business meeting. She was at a Nike work gathering about three decades ago and shortly into her career at the company. Employees often ... read more

Analyst unveils new Nike price target ahead of big summer for sports

Nike, one of the worst-performing stocks in the Dow over the past five years, is keying on a summer of major sporting events. read more

Shams: Caitlin Clark Got Pitch from Stephen Curry, Under Armour Before Nike Shoe Deal

Caitlin Clark's game has long been compared to Stephen Curry's, so it's only fitting that Under Armour used the two-time NBA MVP as part of its pitch to ... read more

Betting On The Swoosh: Why Nike Deserves A Spot In Your Portfolio

Nike has implemented a successful restructuring plan and is well-positioned for long-term growth. Check out why I rate NKE stock a buy. read more