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New Research: Financial Services Brands Can Win In Google Searches By Targeting Direct Answers | AutoTraffic

Direct Agents Wins AVA Digital Platinum Award For Their Voice Search Campaign

NEW YORK ... to consumer brand in the natural pet food industry enlisted Direct Agents to win voice search placement to increase brand visibility on Google and drive sales on Amazon. The Direct Agents ... read more

10 Tips on How to Compete When CPCs Are Super High

So let’s get down to the nitty gritty – How can you stay competitive when CPCs are high? The following 10 tips should ... might want to bid on brand to stop your direct competitors from conquesting on ... read more

What Can We Learn From The Latest Brand To Be Called Out For Paid Links?

Our business is to push brands to white hat strategy, but we frequently acquire new customers ... of following search engine guidelines. Meanwhile, there’s Google. This time last year, it was counting ... read more

Disney Just Gave Google a Big Advertising Win

That's why Comcast acquired FreeWheel in 2014 to handle digital advertising on its own properties and to win a bunch of new clients in ... viability in the market. Google can then take its learnings ... read more

20 Google AdWords Optimizations for Financial Marketers

If you’re a bank or credit union marketing executive, you’ve probably used Google AdWords ... brand names can backfire. Some agencies advocate bidding on the names of competing financial institutions ... read more

Siri May Be The Big Winner In Apple’s Switch To Google For Web Search

Siri will not find answers to very specific or specialized queries like “Siri how do I make raised flower beds?” in its own knowledge base, so it goes to the web search tool. If it can’t find a direct ... read more

It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance • If satisfied by the customer experience, 73% of consumers will recommend a brand ... can do immediately to improve customer ... read more

7 Local Search Tips for Health Providers to Take Care of Patients

Consumers rely on local search to find the products and services ... a category Google calls “YMYL” or “Your Money Your Life.” It’s Held to a Higher Standard Because YMYL pages can negatively impact a ... read more

2017 year in review: Campaigns of the year

The campaign scooped Marketing Week’s Masters of Marketing award for the financial services ... for brands who can look past stereotypes is undeniable. According to a report by Hitachi Capital UK and ... read more

Google (GOOG) Q2 2014 Results - Earnings Call Transcript

One, performance or direct response marketing; two helping clients build their brands ... search to help developers re-engage users, who have already downloaded their app, better targeting options in ... read more

After Launch: 8 Steps You Can’t Overlook When Redesigning Websites

As your website listing naturally climbs up the search ranks, PPC advertising ensures that your target market will see your brand and its services on popular search engines like Google ... the new ... read more

Direct Agents to Host A Webinar On The Next Generation Of Search Advertising With Google

NEW ... search. Relevant answers to users queries has been almost universally profitable for advertisers; we want to utilize this webinar to share some of our insights on the next generation of search ... read more
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