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Influencer-marketing startup Grin has laid off staffers in a new round of cuts

Influencer-marketing platform Grin recently had its third round of layoffs since 2022. read more

How Do You Mourn an Influencer?

Roth’s death is just one in a recent spate of an at once very old and very new phenomenon: how we publicly mourn a public figure. In the past few months, several popular influencers have passed away, ... read more

Empowering Diversity: How Inclusive Influencer Marketing Drives Better Numbers

In the past decade, there has been an evident shift in influencer marketing. Especially in the way Influencer content is presented. One such agency that has adapted to these changes and has been at ... read more

Under the influence: 5 key questions to ask before diving into influencer marketing

A lot of credit unions seem to be thinking about influencer marketing, but very few are actually doing it. Why? Well, the notion of paying someone outside ... read more

Influencers paid by the City of Wichita must begin labeling paid content

The City of Wichita has directed local influencers to label social media ... that would make our job a whole lot easier.” Jenny Heinrich is an Influencer Marketing professor at DePaul University. She ... read more

E-commerce Leads in Influencer Marketing Spending with 27 Per cent, Followed by FMCG: Kofluence Influencer Marketing Report 2024

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ... read more