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Influencer Marketing Has Hit Cryptoworld | AutoTraffic
Influencer marketing has hit cryptoworld
Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA. It’s the ... read more
Is the College Admissions Scandal a Tipping Point for Influencer Culture?
While advertisers are now questioning their association with a beauty influencer teen whose parents allegedly cheated her way into college, many followers don’t share those reservations. Giannulli’s ... read more
News UK launches influencer marketing agency
The Fifth will identify influencer talent and provide management, Campaign reported, as well as storytelling strategy and creative production, with the intention of driving long-term ROI. Managing ... read more
Why marketers need to get more creative with influencer marketing
It is my contention that brands and agencies have always looked at influencer marketing incorrectly. So far, marketers have considered people with a large following as an influencer. Influence has ... read more
Fixing the ROI Problem With Influencer Marketing
That’s a big deal. But influencer marketing has hit a snag. There has been no simple or consistent way to measure the real impact of a particular influencer, and as a result, no way for marketers and ... read more
Calling all #LaCroix lovers! 💁🏻
She has an authentic personality that shines in her social media personality, which makes her seem approachable and relatable, something really key in influencer marketing. Jade would attract a ... read more
Instagram's big outage could have been quite costly for influencers
Wednesdays are usually the best day to post on Instagram for Chelsie Petras, a 27-year-old social media influencer based in New York City. Petras, who runs an Instagram account focused on wine called ... read more
Why News UK’s in-house influencer agency will let brands tap into editorial talent
News UK wants to cash in on the burgeoning influencer marketing space with the launch of an in-house ... As managing director, Lewis will oversee a team of 10 including Sarah Gillespie (who has joined ... read more
The Dark Reality of Being a Brand Influencer
Maybe part of that was the pictures just never hit ... an influencer has drawn a rapidly-expanding influx of participants, creating a gold rush of its own. In fact, the brand-influencer model has now ... read more
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’
For the latest installment in our Confessions series, in which we exchange anonymity for honesty, we spoke to an influencer marketing executive, who has been straddling both ... of tiny influencers ... read more
What’s the ROI of influencer marketing?
Influencer marketing is probably the part of the digital marketing world that has the least amount of measurement and reliability ... On Facebook the videos hit a 55% retention rate, rising to 59% on ... read more
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25 Tips for Getting Rich With Influencer Marketing
Doing so will give your influencer an added layer of motivation, and may even inspire him or her to do some extra promotion in order to ensure you hit your ... by influencer marketing campaigns. But ... read more
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