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How Chinas Online Travel Agencies Otas Have Found Success As Influencer Platforms | AutoTraffic

Who’s Really Winning the Direct Booking Wars Between Hotels and Online Travel Agencies?

Kalibri Labs found ... platforms promise to make it possible for guests to pick and choose specific attributes of rooms that they want to have, taking customization to another level. In short, it’s ... read more

The distraction of direct bookings

Two articles in Travel ... with online travel agencies (OTAs) taking second place as most often used. In fact, only two types of travel -- cruises and package tours -- were booked more than 20% of the ... read more

Influencer Marketing in China: No Longer an Option, Now a Necessity

Moreover, many of them also excel in driving online sales, while others even have their own brands and engage in direct sales themselves. Social commerce has been a success in China and is considered ... read more

Acceptance of Online vs. Traditional Travel Agencies

Previous research focused primarily on discovering factors affecting either the benefits and service quality of traditional travel agencies or those of online booking facilities ... can buy ... read more

How China surged ahead in mobile – and what the West can learn

Indeed, understanding China ... of the success of WeChat. QR codes perform many functions within the WeChat app, including payments and links to brand accounts All the major internet giants in China ... read more

Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017

Additionally, social media platforms have an added a layer of measurability to influencer marketing that go beyond ... particularly since the use of online travel agents (OTAs) diminishes the ... read more

Travelport gears up to strengthen its association with Chinese OTAs

Online travel agencies (OTAs ... Eventually this is reflected in the conversion rate on OTAs’ platforms,” explained Foong, who added that such analysis is yet to explored by OTAs in China. “Apart from ... read more

Making the Connection

But just showing up to the party and displaying your name online isn’t enough. Savvy travel agents understand the importance of mastering the ins and outs of online lead generation tools and strategic ... read more

Room with a view: How hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions

Purpose: The goal of this research is to investigate how hedonic and utilitarian choice options of online travel agencies affect consumers’ process enjoyment and booking intentions. Design/methodology ... read more

Interview: MakeMyTrip CEO on Keeping Bookers on Smartphones

Indian online travel agency ... found, both for flights and as well as for hotels, advance purchase has increased. People are planning longer, and that’s great. On the flight side, it’s probably ... read more

The 3 Best Digital Platforms For Business Growth - Plus, The Top 25 Digital Agencies To Create Effective Strategies In 2019

63 percent of brands have trouble generating leads and increasing website traffic - but DesignRush found that utilizing ... innovative platforms that cultivate long-term success for businesses. By ... read more
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