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How Chinas Online Travel Agencies Otas Have Found Success As Influencer Platforms | AutoTraffic

How China’s online travel agencies (OTAs) have found success as influencer platforms

Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of th... read more

Riding the Tides In Hotel Industry With 600% Growth, How Repup Is Changing The Dynamics Of The Hotel Reputation Game

There are countless reviews written online ... online travel agencies (OTAs). Most of them like MakeMyTrip, OYO Rooms are not simply selling accommodation online but also act as an indirect influencer ... read more

Expedia (EXPE) Q3 2017 Results - Earnings Call Transcript

Hotwire has not yet completely found ... online travel agency that exists in China to the extent possible. Corporate travel players, offline travel agencies, all of which are pretty significant in Asi... read more

7 social media strategy tips

However, sifting through copious amounts of information found online ... 5) Have a multiplatform approach. One of the biggest challenges travel agents have is deciding what social media channels to us... read more

Five Ideas How Influencers Can Monetize Their Brand, With Neal Schaffer

How have you used your success ... influencer, helping brands with content creation and amplifying that content through your own social media channels is a win-win. Create an Online Learning Program — ... read more

China's internet celebrity economy bigger than cinema

BEIJING -- The nascent "online influencer ... have already contacted him for cooperation. The Chinese version of Zee's cookbook, published in the U.K. in August, will come to China next year, he told ... read more

Why more brands are turning to influencer marketing

Their photos are glamorous, and the trendy fashion items they introduce are fun to watch,” said Kim, who spends less time flipping through fashion magazines and looking for reviews online. Fashion and ... read more

trivago N.V. Reports Fourth Quarter and Full Year 2017 Results

Our advertisers include: Online travel agencies (or "OTAs ... will have a long-term positive impact on Revenue per Qualified Referral (RPQR). In the fourth quarter of 2017, we also continued to implem... read more

TUI's (TUIFF) CEO Friedrich Joussen on Q4 2017 Results - Earnings Call Transcript

Therefore, shareholders have the opportunity to anticipate the success of the company ... or 100% direct and mostly online, I mean, we just closed our last travel agency. I mean, English and the Nordi... read more

Travel KOLs are Key in Influencing Chinese Millennial Tourists

A recent survey from Phocuswright and Bloomberg Intelligence found that 60% ... independent travelers go to China’s OTAs (online travel agencies) when they really want to visit a location. In China, O... read more

Keeping pace with dazzling rate of change

But rather, platforms are a means ... Yet brands in China have found it challenging to manage the large number of influencers in varied categories in a strategic, concerted way. So we created this inf... read more

The Importance of Teams And Why the Best Leaders Cultivate Them

The show has become my best curator of which books to read (including my favorite of last year, The Accidental Superpower) and my go to for understanding geopolitics of Russia, Iran, Pakistan, China . ... read more
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