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Fender doubles down on in-house CRM as latest product launches target ...

Fender is expanding its in-house customer-relationship management (CRM) capabilities as it shifts focus from trade marketing to cultivate an inclusive community for both beginners and established ... read more

Fender Japan doubles down on its newfound affinity for sandblasting by ...

Earlier this year, Fender Japan began experimenting on its Hybrid II electric guitars and bass guitars with new sandblasted finishes. At the time, a natural finish – achieved through blasting ... read more

Salesforce doubles down on verticals, launches Manufacturing and ...

The CRM giant has been doubling down on building specialised solutions for individual industry verticals, and today, it is unveiling new business units dedicated to not one but two of them ... read more