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‘Unlike Any Project I’ve Done Before’: Camila Cabello Signs on as New Face of Bacardí Rum Days After Dropping New Single

Hot on the heels of her first single in over two years, Camila Cabello is teaming up with rum superbrand Bacardí for a new global campaign. According to the company, Bacardí and Cabello have signed on ... read more

Camila Cabello Named New Face of Bacardí: Behind the Scenes at Her First Commercial (Exclusive)

Rahul Bhatt/BACARDI Since Cabello carved her path as a solo artist, her music has been informed by her Latin heritage, so this latest move is in sync with her personal brand. “I think where I ... read more

Francesca Bacardi

Francesca Bacardi is the chief reporter of PageSix.com. She focuses her reporting on the dramatic lives of the Kardashian-Jenners, Armie Hammer, Wendy Williams and more celebrities. She also ... read more

GRAMMY-Nominated Artist Camila Cabello Debuts as the New Global Face of BACARDÍ® Rum

BACARDÍ rum announces pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits ... read more

Changing Tunes: The Role of AI in Music Creation

For nearly forty years, SXSW has been the premier festival destination for showcasing the greatest talent in music, film, tech and art. Each year, spectators, fans and industry professionals ... read more

Former Kraft Heinz CMO joins Bacardi to lead marketing strategy

Former Kraft Heinz Northern European CMO Irina Rodina has joined spirit business Bacardi in a global role as senior vice-president for marketing strategy and operations. Bacardi is the largest ... read more

Camila Cabello Is the New Global Face of Rum Brand Bacardi: ‘My Family Has Always Loved Rum’

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol ... read more

Four on global Bacardi ad account shortlist

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ... read more

'They are REUSING THE non dishwasher safe Bacardi buckets at Applebees???'

On March 20, Applebee’s launched its new Bacardi Buckets to get into the spring break spirit. For $10, customers can choose from three tropical rum flavors: Rum Breeze Bucket, Tropical Mama ... read more

‘NO I WANT ONE REAL BAD’: Applebee’s customers post new $10 Bacardi buckets

Now, there’s a new theme-park-attraction of a dining deal currently being offered by Applebee’s: a $10 bucket of Bacardi Rum cocktails that come in three different flavors: Rum Breeze ... read more

Camila Cabello Named New Face of Bacardí: Behind the Scenes at Her First Commercial (Exclusive)

Rahul Bhatt/BACARDI Camila Cabello filming her Bacardí commercial Since Cabello carved her path as a solo artist, her music has been informed by her Latin heritage, so this latest move is in sync ... read more