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DTC brands are shaking up retail by providing great customer experience ...

DTC brands are shaking up retail by providing great customer experience - here's how big brands like Mastercard and MetLife are fighting back ... read more

Brands Respond to DTC Threat, Appoint Customer-Experience Officers ...

Direct-to-consumer brands are shaking up not just retail and advertising but also the customer experience.; Legacy brands including Mastercard, MetLife, and Marriott are responding to the threat ... read more

Why DTC Brands That Once Shunned Walmart Are Now Eager to Partner up ...

Instead, DTC brands like Harry's, Casper, Olly, and Quip all chose to debut in big-box retail at Target, despite its smaller footprint, because of Target's wealthier customer base, focus on design ... read more

Why DTC Brands Are Opening Stores With Ghost-Retailers - Forbes

Changes in demand for retail real estate have led to brands working with ghost-retailers; the real names behind some of the newest stores. Newsletters Games Share a News Tip Featured ... read more

Traditional Brands Shift To DTC To Combat Lack Of Retail Traffic - Forbes

The study reveals that 43% of American consumers are aware of DTC brands and that 69% purchased at least one DTC brand in 2020. More importantly, intent to purchase DTC brands is on the rise: ... read more

The era of DTC brands is over. Here's what the next generation of ...

The DTC model emerged in the early 2010s, as brands like Everlane and Warby Parker promised to deliver high-quality products at cheaper prices by selling through their own website. read more

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A ...

Poppi’s success in retail is tied to its willingness to astronomically increase its marketing spend – and not every brand can. Perhaps, as a prebiotic soda, it can stomach the costs. The sleeping CPG ... read more

Okendo raises $5.3M to help DTC brands wean themselves off of Big Tech ...

Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed ... read more

Three big challenges brands face when going DTC – and how to address ...

DTC brands are pros at this, particularly when it comes to crafting content across their website and blog that is aimed at capturing organic search traffic (explore Casper’s content marketing strategy ... read more

Solo Brands stock will trade on the NYSE, the latest IPO for a DTC ...

The company is expected to make its market debut as a publicly traded company today. Its IPO is 13 million shares of stock at $17 per share. Solo Brands’s ticker symbol on the New York Stock ... read more