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DTC brands are shaking up retail by providing great customer experience - here's how big brands like Mastercard and MetLife are fighting back - Business Insider India

As new direct-to-consumer brands like Dollar Shave Club, Warby Parker, and Casper upend categories from eyeglasses to mattresses, legacy brands are rethinking not just how they approach retail and ... read more

Brands Respond to DTC Threat, Appoint Customer-Experience Officers - Business Insider

Direct-to-consumer brands are shaking up not just retail and advertising but also the customer experience. Legacy brands including Mastercard, MetLife, and Marriott are responding to the threat by ... read more

Why DTC Brands That Once Shunned Walmart Are Now Eager to Partner up - Business Insider

Trendy DTC brands like Billie and Bubble made their retail debuts in Walmart this year. As customer-acquisition costs rise, DTC brands can't afford to snub America's biggest retailer. For Walmart ... read more

Traditional Brands Shift To DTC To Combat Lack Of Retail Traffic - Forbes

Over the past decade, a growing number of innovative brands such as Harry's, Bonobos and Warby Parker have shaped a new, direct-to-consumer (DTC) business model. By selling directly to loyal ... read more

Why DTC Brands Are Opening Stores With Ghost-Retailers - Forbes

Changes in demand for retail real estate have led to brands working with ghost-retailers; the real names behind some of the newest stores. Newsletters Games Share a News Tip Featured ... read more

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet - AdExchanger

Poppi’s success in retail is tied to its willingness to astronomically increase its marketing spend – and not every brand can. Perhaps, as a prebiotic soda, it can stomach the costs. The sleeping CPG ... read more

The era of DTC brands is over. Here’s what the next generation of startups looks like - Fast Company

When fashion industry veteran Marina Larroudé decided to launch her eponymous line of heels in 2020, she made the deliberate decision not to follow in the footsteps of fast-growing direct-to ... read more

Three big challenges brands face when going DTC - The Grocer

DTC brands are pros at this, particularly when it comes to crafting content across their website and blog that is aimed at capturing organic search traffic (explore Casper’s content marketing strategy ... read more

Solo Brands stock will trade on the NYSE, the latest IPO for a DTC brand looking to cash in

Solo Brands isn’t flying solo anymore. The company is expected to make its market debut as a publicly traded company today. Its IPO is 13 million shares of stock at $17 per share. read more