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Marketing Attribution, or Which of the Daltons Sold More Ice Cream?

Your guide to the best in personal financial products such as credit cards, mortgages, bank accounts, and brokerages. read more

Avoiding the "Last Straw" in Cases of Bullying

Typical questions would likely focus on general violence risk—specific revenge plans, access and familiarity with weapons, mental health symptoms, criminal or violence history, previous communication ... read more

7 must-know marketing attribution definitions to avoid getting gamed

Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance ... read more

Attribution Theory—And Why Your Relationships Hinge on It

This perspective aligns with the exploration of love’s complexities through the lens of atribution theory and the fundamental attribution error, reminding us that in our most intimate ... read more

Attribution

CREDITS Attribution is distributed in part by Chasing the Dream, a public media initiative from PBS flagship station, WNET in New York, reporting on poverty, justice, and economic opportunity in ... read more

Beyond Cookies: Rethinking Measurement And Attribution In A Privacy-First World

As third-party cookies phase out, I foresee first-party data collaboration becoming a cornerstone for personalized advertising sustainability. read more

How RMNs Use MFA And Cheap Inventory To Game Attribution Rules

Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive ... read more

Alan Bennett - Single Spies: An Englishman Abroad and A Question of Attribution

Two classic Alan Bennett spy dramas performed together. 1958. A squalid flat in Moscow. Over a paltry lunch, exiled spy Guy Burgess interrogates actress Coral Browne about English society gossip and ... read more

Palo Alto Networks Releases Fixes for Firewall Zero-Day as Attribution Attempts Emerge

Palo Alto Networks has started releasing hotfixes for the firewall zero-day CVE-2024-3400, which some have linked to North Korea’s Lazarus. read more

Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model

Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new ... read more