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A SEO Field Guide to Baidu SERP Features & Ranking Signals

Baidu also has a large number of additional SERP features, meaning getting in front of Chinese users ... For example, if you search for SEO within Baidu (搜索引擎优化), this is a typical SERP layout: As you ... read more

2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

Recently, I attended Baidu’s annual search conference for agency partners in Beijing. One of the premier search events in China for SEO ... ranking signals. Baidu has been fighting its way through ... read more

5 schema markup values to use in local SEO

Add it to your website and let your business reap the SEO benefits. Here’s a guide to help you out in your local SEO ... Harness the power of organization schema markup to produce brand signals ... read more

Countering Web Spam of Link-based Ranking Based on Link Analysis

We propose a ranking algorithm to help search engine eliminate spam pages. On the basis of an initial blacklist containing a small set of identified spam pages, our algorithm evaluates a page from two ... read more

Opinion: Is SERP Bounce a Ranking Signal or a Quality Factor for SEO?

It was not possible to give any concrete reference whether SERP Bounce is an influential SEO Factor, since Google never confirmed it. Though it seemed, it was something that Google can use either as ... read more

How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for ... will hopefully help us rank via voice search. Though this is a nascent field, there are already some ... read more

Impact Of Search Engines On Page Popularity

In a recent study of Irish small to medium enterprises (SMEs), it was found that the majority of SMEs show a preference for SEO over paid search ... Google uses complex algorithms to rank the results ... read more