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The Best Indie Games Marketing Strategy for Solo Developers | Latest News

Your first indie game failed? Here is what to do next.

The indie game success is actually built on loyal fans and word-of-mouth not by the number of articles that were written or how long you were on the best ... less development work than an entirely new game. As you read this your game is marketing for ... read more

Chrono.gg taps into influencer marketing to highlight indie and double-A games

Sacks points to how harnessing influencer reach drove sales for Subworld’s Chronicon, an indie game that’s a solo project ... aligns with what the developers want. Not all games work equally well with Chrono.gg’s influencer marketing. read more

Solo Indie Game Development – Not for Faint of Heart

Yet, while it's easy to portray Trobbiani as another indie success story ... finish it… I essentially took an advance to pay for marketing costs." This is the reality of independent video game development in 2016. It's never been easier to push a ... read more

Why There Are No Indie Video Games

Console games ... marketing. That means indie developers, who already go bust with great regularity, will have even less wiggle room. For today's indie developer, a safety net is just as important as a good idea. Stardock, the company behind the hit PC ... read more

Meet Sean Perkins, Developer Expert for NativeScript

Soon after I was transferred over to their marketing ... the game for true native development. Also the plugin development for NativeScript is unparalleled. I've researched Cordova plugins and React native plugins and their development strategy is painful ... read more

Walking in an indie wonderland

I reckon I've spent three entire months of my life wandering the halls of video game conventions, engulfed in the noise of big game marketing ... which I believe signify all that's best about games being made by solo artists or by very small teams. read more

This Is the Golden Age of Indie Game Art

Instead, the more high-design indie ... marketing strategy as it does to the gaming experience. Even without the argument for higher beauty in a new medium, there’s plenty of other incentive for game developers to bring high-design into their games. The ... read more

Low prices, low expectations? Ars looks at indie game pricing

Indie games are more popular ... platform for a small development team, or even solo devs, looking to make a big splash. Eventually Rix raised the price back to the original $2.99. "I kept it at $0.99 until it dropped off the top 100 of most of the major ... read more

Flying solo: Surviving as a one-person indie

The rise of the indie ... can face on top of all the other responsibilities they have: marketing. There has been plenty of talk over the past few years about how important self-promotion can be, both for your games and yourself as a developer, but Larkin ... read more

Opinion: For indie devs, game design and marketing are the same thing

This post was originally written on the Ooblets Patreon as advice for indie ... that we used a “marketing first” approach to making Ooblets. Since that article ran, I’ve had a bunch of people who’ve been following the game’s development bring ... read more
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