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The 4 T’s of Influencer Marketing Benefits | Latest News

4 Ways to Ensure Your Influencer Marketing Campaigns Are Ethical

Influencer marketing has changed the game in ... If an influencer shares a story that goes beyond the advertised benefits of your brand, make sure it is made clear in the post that the results are not typical. 4) Use built-in disclosure tools where available. read more

Kathy Sheridan: Ireland was ahead of the curve on hacking

Twitter has provided a list to a US Senate committee with the user names of nearly 37,000 Russian-linked bots that tweeted a total of 1.4 million times ... “it is a media company with enormous influence in shaping someone’s worldview about whom ... read more

Unlocking the wisdom of crowds at your agency or on your marketing team

In his work, he suggests that if four basic conditions are met ... “Get Politics Out of Your Marketing.” He talks at length about the importance of building a team culture driven by data and insights and not by politics. Access to this data is key ... read more

The 7 Best Ways To Earn Links For Your Content

Assuming you’re familiar with the basics of content marketing (and what makes ... a piece of content together with an influencer, interview them, or reach out directly and advertise your piece to them. 4. Initiate controversy. You could also generate ... read more

CRM: A Hotelier's Guide, part 2 — The expert view

Once a hotel has attracted a new guest, the goal is twofold: secure future stays and influence the ... hotels have dedicated marketing managers with time to run complex manual campaigns – an automated system delivers the benefits of expert management ... read more

Have You Heard? These 10 B2B Content Marketing Trends Are Going To Be Big(ger) In 2018.

Earlier this year, eMarketer estimated nearly four of every five US ... and brand marketers have enjoyed the benefits of their influencer outreach, much of which has happened on the B2C side of business. As influencer marketing workflows and best practices ... read more


With Gazit’s unique experience and knowledge, we can surely achieve influence on a truly global level”. About MaxData: MaxData utilizes blockchain technology to reinvent the global service economy to bring tangible benefits to the masses. Their ... read more

Health, Sustainability, and the Political Economy of Food Labeling

Like any marketing tool, an organic label is a form of product differentiation ... labeling policy is influenced by special interests. The industry also exerts influence through its oversight board, the National Organic Standards Board. read more

Officials to determine final cost of Raiders stadium in Las Vegas

In Thursday’s 2½-hour meeting, members received detailed explanations on agreements for personal seat license marketing and sales ... issue — determining who would chair the Community Benefits Oversight Committee — and the authority opted to ... read more

Survey: Super Bowl coverage leaves favorable impression of Minneapolis

The NFL championship game, which aired Feb. 4, was watched by an average of 103.4 million viewers ... But that doesn't necessarily mean the public will get a full accounting of the game's costs and benefits to the region. One pre-game estimate put the ... read more
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