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B2B Influencer Marketing: The Benefits Plus 5 Tips For Success

However, influencer marketing isn't just for B2C models—it's also a useful tool for B2B businesses. In fact, a 2022 report noted that 86% of B2B marketers are successfully working with influencers. read more

Influencer Marketing In 2023: Benefits And Best Practices

In 2016, the influencer marketing industry was worth $1.7 billion, according to Influencer Marketing Hub, and by 2022 its value had increased to $16.4 billion. That is an almost tenfold increase ... read more

5 Benefits of Influencer Marketing for Brands | MarketingProfs

Those who understand the benefits of influencer marketing and invest their resources now will increase their share of voice, which will have a positive impact on their market share in the long run. read more

Influencer Marketing in 2025: New Data Reveals What Works, What Costs ...

Spend Surges to $32.55B as ROI, AI Tools, and Micro and Mid-Tier Influencers Drive the Future of the Industry Later's 2025 Influencer Marketing Report surveyed over 1,000 creators and 200+ U.S ... read more

Don’t Make These 4 Common Influencer Marketing Mistakes

Done right, influencer marketing can be a huge asset in a brand’s marketing portfolio. It can forge rich connections with relevant new audiences. Whether you’ve tried influencer campaigns before ... read more