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User Research: How To Get More Leads From Your Content

Good user research provides: A clearer idea of who your customer is More effective, engaging, and targeted content Insight into your best content marketing channels ... This is a great way to add value and gain trust. 3. Keyword Research Last but not ... read more

This $350 beer-making machine isn't cheap, but it takes the guesswork out of brewing for beginners and doubles as a sous vide

Business Insider has affiliate partnerships ... affordable home-brewing machine offers beer enthusiasts a new way to explore their passion — by actually taking part in the creation process via an easy-to-use, easy-to-clean machine that fits on a countertop. read more

The best smart LED light bulbs

When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that ... for any smart-home enthusiast or newbie. Adding a set of smart light bulbs is an easy way to get started building a smart-home system. read more

A closer look at the Vegas Golden Knights’ incredible inaugural season as they enter the Stanley Cup Finals

There are those captivated by what's turned into the best ... A newbie franchise had never debuted with a winning season in any of the four major professional sports before Vegas came along. Wrap your head around this: The Golden Knights' three playoff ... read more

The problem with JUUL: A new smoking device enters schools

“The flavorings of the JUULs are targeted for [teens] or beginners who ... products should not start,” a statement from the company, posted on their website, reads. “In order to make switching for adult smokers as easy as possible, we focus on ... read more

Reno Orthopedic Clinic to open new facility in Carson City

Yesterday, I woke up at 5 a.m. to start my ... provides a hub of easy-to-access information about a wide range of travel options in the basin. CARSON CITY — The Nevada State Railroad Museum opened its doors to the steampunk craze three years ago and ... read more

Sam Radocchia on leadership: Make it safe to take risks - both for yourself and for employees

Radocchia has founded three companies and ... for these technologies? The best advice I've given is to get involved early. At this point, the technology is an inevitability. It's a wonderful opportunity to re-architect the ways in which we interoperate ... read more

The best drip coffee maker

When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions ... Coffee Maker is the best automatic drip coffee maker for most people. It's fast and convenient, with a programmable start time and a well ... read more

This CEO turned down her dream job to build an email newsletter into a business with $28 million, 25 million fans, and a clothing line at Target

Katherine Power turned down her dream job at Condé Nast to start a fashion newsletter called Who What Wear ... So we really focus on that consumer because we believe that's the best way to reach critical mass. Feloni: Was there ever a point as you ... read more