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How to manage your hotel’s online reputation

Today when booking a hotel, googling and reading reviews is one of the most common steps travellers will take – it has a huge impact on your bottom line. Those hotels that fail to manage their online reputation ... a core marketing strategy for hoteliers ... read more

The Art of Content Strategy: Embracing Usability of Your Site

The online reputation ... they manage to create a solid name of themselves. One last thing that you should not forget when it comes to content is plagiarism. This is very serious these days, and you need to be careful to have original content on your ... read more

‘Nokia’s strategy won’t be based on what the competition does’

Your present offerings are priced ₹9,000-15,000, a segment dominated by Chinese players. How different is your strategy then ... of products and in managing the business — we have at present, it has been decided to keep our online and offline ... read more

Online Reputation Management: What Senior Marketers Need to Know

and design a crisis management plan to be ready if something similar happens to your organization. The best defense is an aggressive offense—For both corporate brand and personal online reputation management, the best defense is an aggressive offense. read more

Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei

Reputation ... management, to an offensive strategy of reputation marketing. This brand new marketing concept increases trust and revenue by promoting your customer experience.” According to BrightLocal, 84% percent of consumers today trust online ... read more

7 Sure Fire Ways to Make Your Small Online Business Appear Bigger

In every walk of life perception and optics do matter a lot, especially when it comes to small businesses; image enhancement and big impression are strategically ... your acts together, use effective strategies and incorporate certain measures to make your ... read more

Time Management Tips That Will Make You a Productivity Master

You must develop the time management habit of moving quickly when something needs to be done. You must develop a reputation ... before you begin your work. Put all of your documents away in the appropriate files, both physical and online. read more

The Anatomy of a Successful Online Store

Allowing reviews and ratings on your store is recommended, but it also can be used negatively by some. Online stores that receive purely negative reviews can be the end for them. However, this can be solved with exceptional reputation management ... read more

How to Restructure Your Bussiness Based Around Customer Experience

Most online brands we know and love ... a superior CX is practically synonymous with their reputation. For the companies still trying to find the right formula that works for them, here are three ways to make sure your brand delivers outstanding CX. read more

SentiOne Review: Monitor and Augment Your Social Media Presence

The social media marketing space can be a tricky playing field for online businesses ... to help you decide if it matches your brand’s specific needs. Simply put, SentiOne is a social media monitoring and reputation management platform. read more
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