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Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills?

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market? read more

12 skills every SEO specialist must master by 2026 - Search Engine Land

SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now. read more

5 Powerful SEO Strategies for Small Businesses in 2025

Get ready to learn how to optimize your digital presence and turn search engines into powerful allies in your business journey. read more

SEO Specialist vs. Generalist: Why You May Be ... - Search Engine Journal

Looking to provide specialized SEO services for a specific vertical? Here's why SEO agencies and pros might be better off as generalists. Several years ago, I spent a lot of money hiring an agency ... read more

What does a local SEO specialist really do? We asked the experts

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help you reach nearby customers, boost sales, and improve your ... read more

These Startups Are Helping Businesses Show Up In AI Search Summaries

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search engine optimization startups wants to help them stand out. read more

What to Consider When Searching for an SEO Tool

You’re a small business or startup and you’re trying to improve your visibility. You’ve invested in great content, now… ... read more

AI Chatbots Vs. Search Engines: Why SEO Isn’t Dead - Forbes

As an SEO e-commerce specialist, I'll focus on the commerce aspect of search, though my insights apply to the SEO industry as a whole. Chat Engines Versus Search Engines. read more

12 skills every SEO specialist must master by 2026 - MSN

By 2026, SEO specialists will optimize webpages and design, orchestrate, and defend search-driven brand experiences. To succeed, you’ll need a multidisciplinary skillset: Analytical yet creative. read more