Automatic Website Traffic RSS

Google organic and paid CTRs hit new lows: Report - MSN

Organic and paid click-through rates (CTRs) are down – and Google AI Overviews are partially to blame. However, paid CTR declined regardless of whether AI Overviews were present. The new ... read more

49% of all Google searches are no-click, study finds

The click-through rate on organic searches have fallen by 13% to 47.4%, while the click-through rate on search ads has risen by 75 percent to 3.69% over the same period. Mobile organic getting hit ... read more

New data: Google AI Overviews are hurting click-through rates - MSN

Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ... read more

Now, more than 50% of Google searches end without a click to other content, study finds

As searchers get wise to paid ads, we may see more clicks to organic results, said Fishkin. Then again, Google may also create new ways to get searchers to click on ads. Zero-click searches don ... read more

Google's paid clicks anemic in March; Will it matter? | ZDNET

Google's paid click rate for March grew 2.7 percent in March, a tally that was deemed "anemic" by analysts. Google's paid clicks have been the most overanalyzed metric of the first quarter, but we ... read more

Google Testing New Layout, Blends Paid Ads With Organic Search Results - Digital Trends

The new layout changes the way Google presents paid search results, while also making it more difficult to differentiate between ad-supporting links and real search results. read more