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MillerCoors brewed a beer for millennials. Here’s what it tastes like. | Latest News

MillerCoors brewed a beer for millennials. Here’s what it tastes like.

Beer sales were down 1.2 percent in the United States in 2017, according to industry publication Brewbound, citing sales data from retail provider IRI Worldwide. Sales of brands like Budweiser ... effort to woo more millennials, MillerCoors has released ... read more

No whey! Researchers make sustainable beer from dairy waste

As the former product innovation manager at Miller Brewing ... beer's waste-saving aspects because a recent survey from Nielsen indicates that millennials are interested in sustainability, and willing to spend more for a product if it’s sustainable ... read more

Molson Coors Brewing's CEO Hosts Investor Day/Seminar - Event Transcript

Molson Coors Brewing ... like the Vortex Bottle, the Aluminum Pint, the Home Draft system and Taste Activator Glass. And we've dramatically raised Miller Lite's net revenue per barrel. In fact, we've raised Miller Lite’s more than any other light beer ... read more

New Beer For "Sophisticated" Millennials Will Get Millennials Drunker

That is where a multibillion-dollar international brewing ... drinkers that MillerCoors' new Miller Fortune™ brand of beer carries the same level of sophistication and taste that the cocktails did on that TV show "Mad Men" that so many millennials ... read more

MillerCoors launching a fruity light beer

MillerCoors is launching a fruit-tinged light beer next spring in an effort to capture millennial drinkers. Called Two Hats, it will be available in pineapple and lime flavors. The beer giant's move highlights the degree to which craft brewing has ... read more

Light beer failing to grow with tastes

Light beer is ceding ground as cabernet-loving baby boomers and millennials weened ... beers such as New Belgium Brewing Co.'s Fat Tire. Miller followed that up with its "Taste Greatness" campaign. Sales didn't recover. Coors Light has grown while largely ... read more

MillerCoors Tries to Woo Millennials With New Fruit-Flavored Light Beer

MillerCoors hopes it has created a beer that will convince millennials to ditch their cocktails and reach for an inexpensive domestic brew instead ... that is also “cheap” and “suits the taste and budget of a new generation of drinkers who aren ... read more

Molson Coors Brewing Company's CEO Hosts Divisional Seminar (Transcript)

Molson Coors Brewing Company (NYSE:TAP)Divisional Seminar June 18, 2013 2:00 pm ET Executives Gary Leibowitz - Senior Vice President of Investor Relations David Dunnewald - Vice President of Global In PRO Marketplace Seeking Alpha Portfolio People read more

Pete Coors, big beer industry continues to grapple with craft beers

Arguably the high priest of Colorado Beer, Pete Coors is in an interesting position these days as chair of one of the biggest brewing companies in the world ... You talk about the millennials. The world is very different.” Not for Pete Coors, who said ... read more
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