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Influencer Marketing, Digital Opinion Leaders

How consumer goods marketing approaches can support pharmaceutical and life sciences companies in their growth this year. Many life sciences companies engage key opinion leaders (KOLs) to serve on ... read more

Six Guidelines For Influencer Marketing In 2024

As influencer marketing has and continues to mature ... often in hard ways that hit their revenue streams. In response, creators are both diversifying their platforms and rediscovering the ... read more

Influencer Marketing

On the final episode of Koffee with Karan Season 8, he referred to his team members as his ‘minions.’ ... read more

Creator and influencer trends brand marketers need to know about right now

Welcome to Ad Age’s influencer marketing news roundup. Each week, we highlight the latest developments at the intersection between brands and the creator economy, including new partnerships between ... read more

The flipping sides of influencer marketing

In Ghana, the use of influencer marketing via outdoor publicity is as old as three decades or even more. But with the advent of digital technology and social media, this trend of Advertising has ... read more

Genuine influence beyond numbers: The power of micro-influencers

It is that success is solely measured by an influencer ... want and hit the audiences we really want. Then there’s the cost-effectiveness of partnering with micro-influencers as a compelling argument ... read more

Logan Paul’s Prime Hydration Offers Lessons On Influencer Marketing

This not only ensures products hit the target ... KSI and Logan Paul, has carved a unique space and achieved remarkable success in a short period. Prime’s influencer marketing strategy goes ... read more

Results for 'Influencer marketing'

GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and ... to the table and the agency’s plans ahead. Bingo has sent over their version of masala chips to the ... read more

INFLUENCER MARKETING

As the influencer marketing ecosystem grows exponentially, setting aside a budget has become more complicated than it seems. ET Brand Equity caught up with leading marketers to understand how they ... read more
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