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What Is A Chief Marketing Officer? CMO Role Explained

The chief marketing officer (CMO) role is a study in contrasts ... according to Deloitte. The CMO role can be demanding. CMOs weighing in on a forum discussion of how many hours they work gave ... read more

Chief Marketing Officer Survey

“Lawyers think that marketing means getting work tomorrow,” says one chief marketing officer who asked ... Software, for example, can now analyze e-mail traffic and determine who at the ... read more

How Do You Measure Thought Leadership Impact?

Quantifying impact in thought leadership can be as nuanced as the ideas themselves. We've gathered diverse perspectives from chief marketing officers ... its influence on innovation, policies ... read more

BYDFi’s Chief Marketing Officer Shares Optimistic Outlook on 2024 Cryptocurrency Industry

BYDFi's Chief Marketing Officer, Michael, provided insights into his optimistic perspective on the cryptocurrency industry for the year 2024. Drawing on his expertise and the latest industry ... read more

Bea Dixon Sold a Majority Stake in The Honey Pot. Now, She's Branching Into Body Care

The feminine care brand has launched three body cleansers and plans to double down on the category as the third core segment of its business, after menstrual care and intimate wellness. read more

CMO50 2022 #19: Mark Renshaw

As an alumnus of Leo Burnett, most recently as its global chief digital and innovation officer based in Chicago ... and increasing usage of new services, marketing has played a direct and overall halo ... read more

ALUULA Appoints Founder as Chief Innovation Officer

as its Chief Innovation Officer (CIO). The creation of the new role is attributed to ALUULA's commitment to prioritizing continued product innovation. "My passion has always been rooted in the ... read more

What You Can Do With a Marketing Degree

"If you can show that you moved a company forward through your marketing campaigns, it doesn't really matter where you had that success." Josh Cole, chief marketing officer for Sky Zone Franchise ... read more

Apple's Do Not Track Me Rules Are Having Significant Impact On Digital Advertising

During the question-and-answer session with analysts, Snap Chief Financial Officer ... snail mail ads sent to people who had no interest in these mailed ads. It was known as direct mail marketing ... read more

Perdue Farms Welcomes Todd Tillemans as New Chief Commercial Officer to Drive Growth and Innovation

With a steadfast commitment to delivering excellence in customer service and a focus on providing high quality great tasting innovative ... roles including Chief Executive Officer at Cynosure ... read more