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Facebook Has Its Own Brand Safety Issues. Here’s How It’s Facing Up.

The duopoly isn’t a duo when it comes to brand safety. The nuances of how their respective platforms operate mean that Facebook and Google face their own particular challenges to ensure brand safety. read more

Google AdsLiaison On Performance Max Brand Safety Controls

Google Ads clarified information about the latest updates to brand safety controls in PMax across Search, Shopping, Display, and Video. From content labels to keyword exclusions, PMax offers ... read more

Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand ...

Building a future with first-party data with guardrails means advertisers must find ways to provide consent from consumers - and discover a method to keep their brands safe from outside influences. read more

Google responds to PMax and brand safety concerns

Also worth noting YouTube & publisher content must meet Google’s content guidelines to be eligible for monetization. And YouTube has MRC brand safety accreditation for in-stream video ads.” ... read more

5 ways Google and YouTube advertisers can protect their brands

1. Simplified ability to exclude themes Now, worldwide, you can easily filter out themes on YouTube and the Google Display Network that don’t fit your brand, offering more precision and clarity. read more

Google / YouTube and brand safety: What's next?

Brand safety concerns on YouTube Following these well-publicized crises like YouTube’s most recent one, advertisers have grown increasingly concerned about ads appearing in brand-safe environments, ... read more

Social Media Is Unsafe—Why Do Brand Safety Tools Punish ... - Forbes

If brand safety is to continue serving its purpose in the coming years, the industry must reassess its impacts and focus on fraud prevention rather than controlling what speech is and is not ... read more

Unilever CMO Says Marketers Must Take More Responsibility for Brand Safety

Google and YouTube have a responsibility for the content they make available, but advertisers also must make sure they are paying close attention to how they buy digital advertising, according to ... read more

DoubleVerify Apologizes for Misreporting X Brand-Safety Rates

DoubleVerify, which provides brand-safety measurement ratings for digital platforms to major advertisers, incorrectly displayed X ‘s Brand Safety Rate — a measure of how frequently ads ... read more