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Facebook Has Its Own Brand Safety Issues. Here’s How It’s Facing Up.

That might seem safer on its face, but it also makes Facebook more difficult to monitor than Google or the open web. “Facebook is a closed environment, so it’s harder for brands ... it must be good. read more

Google / YouTube and brand safety: What's next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile ... read more

Unilever CMO Says Marketers Must Take More Responsibility for Brand Safety

Google and YouTube have a responsibility for the content they make available, but advertisers also must make sure they ... executive said it’s up to brands to take better advantage of the ... read more

Google To Release Brand Safety Blocklists That Update Themselves Automatically

Google developed dynamic exclusion lists after receiving that feedback last year, said Alejandro Borgia, director of ads privacy and safety ... more easily leverage the help and expertise of ... read more

Google AdsLiaison On Performance Max Brand Safety Controls

aiding GDN brand safety tools. This feature can be found in the Reports editor in Google Ads. It was further noted that YouTube and publisher content must meet Google’s content guidelines for ... read more

Google responds to PMax and brand safety concerns

Search Engine Land » PPC » Google responds to PMax and brand safety concerns Share Google ... Under COPPA, online services must get parental consent before collecting data for targeted ... read more

Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships

Building a future with first-party data with guardrails means advertisers must build ... data for brands. “As a patchwork of regional privacy laws come into effect, we are seeing more need ... read more

In A Digital World Struggling With Ad Fraud, Marketers Must Prioritize Brand Safety

The industry must be on call ... Marketers who take a more strategic approach, looking to empirical data, position their brand for greater success. Empirical data generates actionable consumer ... read more

Google to Allow ‘Brand Safety’ Monitoring by Outside Firms

Google on Monday unveiled measures meant to ... and to report back to marketers on the “brand safety” of its videos. read more