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30th Annual ARTS Awards Judges Announced

The esteemed judging panel will select winners from digital submissions that vary based upon category and may consist of product development, marketing, merchandising, company differentiation ... Patt... read more

The Procter & Gamble Company (PG) Barclays Global Consumer Staples Brokers Conference (Transcript)

We're creating a synchronized network based on real time demand signals to serve the evolving needs of our consumers and our customers. New U.S ... digital enabled one-on-one mass marketing ... read more

Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Accenture (ACN) has entered into an agreement to acquire New York-based digital ... locations in key U.S. markets including, Dallas, Des Moines, Detroit, Los Angeles, New York and Washington D.C. The ... read more

Outsourcing giant Wipro has a $450 million agency

Over the last few years, Wipro, the software and outsourcing giant based out of India, has slowly put muscle behind Wipro Digital ... promise in the U.S. “If a client just wants to solve a tactical de... read more

Zigging Where Others Zagged, L'Oreal Focuses on U.S. -- to Beautiful Effect

To that end, he led creation of the company's first centralized market-research or "insights" organization after the function had previously been divided among brands. Mr. Speichert also stepped up di... read more

UBS Disruptive Technology CEO Summit 2018

Kiip is credited with the creation of “moments marketing”, which involves brands marketing to consumers in the right timing and mindset, based on ... a McKinsey & Company consultant, working on a rang... read more

Red Notice Newsletter - August 2018

When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield ... to third parties for the... read more

Infosys to Acquire Award-winning Creative and Consumer Insight Agency, WONGDOODY

BENGALURU, India and SEATTLE , April 13, 2018 /CNW/ - Infosys (INFY), a global leader in consulting, technology and next-generation services, today announced a definitive agreement to acquire WONGDOOD... read more

Study says social media revolution set to get bigger

Saurabh Parmar, founder, Brandlogist, and digital marketing professor ... This is to be clarified, especially given the way people use it in India, compared to the U.S., explains Karthik Srinivasan, b... read more

Samsung Puts Fridges and Stoves on Center Stage With High-Tech Showroom

Samsung's share of the major appliance market in the U.S. has climbed ... with a marketing campaign immediately, but a company spokeswoman said that could change. CORRECTION: A previous version of thi... read more

Mahindra's giant leap into Detroit

DETROIT — After an unsuccessful attempt to enter the U.S. auto market as an import-only diesel pickup brand in 2010, India's Mahindra & Mahindra ... vehicles for the U.S. market. The company said addi... read more

Atos' (AEXAF) CEO Thierry Breton on Q3 2017 Results - Earnings Call Transcript

In a Quantum Computing field, I am proud that we sold in the U.S. our new ... acceleration of digital adoption among customers. The division delivered project to expand the automation capabilities of ... read more
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