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Digital Marketing and Direct Response Marketing Aren’t Exactly the Same Thing | Latest News

The day after tomorrow: when ad blockers and GDPR kill all adtech and martech

And that rubs a lot of digital marketers the wrong way because they are used to having good data on everything. One benefit of direct marketing is that ... you constantly target the same people with direct-response ads or blog spam. Say that you get ... read more

How (and When) You Actually Should Use Direct Mail

Second, the way you send direct mail changes its effectiveness. If you send the same postcard year round, that might be a horrible marketing tactic ... ll likely take advantage of the digital coupon. And that’s exactly the way you want people to respond ... read more

Single-player is the vestigial limb of publishers that had to adapt or die

“Single-player, non-service based games have to be nearly perfect in execution not only with the game itself, but also in the marketing ... thing they could think of to make more money and to obstruct consumer purchasing behaviors they didn’t like. In ... read more

How to create awesome content in 5 easy steps [infographic]

Recently, I sat down with two of Brafton’s own marketing team, Director of Digital Marketing Strategy Jeff Baker and Creative Manager Lauren Fox. We had an illuminating and in-depth conversation about what, exactly ... response to remarketed content to ... read more

Select Comfort Corporation's (SCSS) CEO Shelly Ibach on Q3 2017 Results - Earnings Call Transcript

And our recently launched digital loyalty program is driving higher than expected redemption, standing referral. Finally, we continue to advance our direct-to-consumer retail ... our sales and marketing costs were fully committed. However, we are very ... read more

Revitalizing The Rust Belt

Manufacturing has a major stimulating effect on the economy through increasing demand across the end-to-end supply chain, such as equipment or raw material suppliers, transportation, design and invention, marketing ... Plus, in direct response to President ... read more

The Mysterious World of Social Media Manipulation

For Trump's digital media director for the campaign, Brad Parscale, “Facebook was the 500-pound gorilla, 80 percent of the budget kind of thing.” Trump's own enthusiasm ... revolutionizing communications and marketing, and Cambridge Analytica is ... read more

Lead Generation 101

What's less clear is exactly how businesses obtain those new customers. In the digital age ... to create an effective marketing strategy, businesses need to understand who their customers are. Not only are not all customer the same, but they're also ... read more

Johnson & Johnson Q3 2017 Earnings Conference Call Transcript (JNJ)

Selling marketing and administrative ... we were having from the complete response later would have delayed the introduction of Sirukumab significantly based on the competition that exists there, we thought the best thing for us is to focus on other ... read more

How Google Analytics ruined marketing

This is why there is actually no such thing as “digital PR ... Here’s a direct marketing example. Say that one writes advertising copy to generate direct-response leads. That same copy will often deliver similar results — subject to specific ... read more
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