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An 8-Step Guide to Using Google Analytics for Communications

As a reporting powerhouse, Google Analytics has the potential to help communications professionals make more strategic decisions. But too often, website analytics aren’t owned by the communicators who make decisions about content and messaging strategy ... read more

Findmine in the PCMag Startup Spotlight

There is also an analytics module to Findmine that works in a similar fashion to what you'd find in a business intelligence (BI) platform such as Google Analytics ... have some extra bandwidth to guide customers on how to use what they're buying. read more

To build great products, let the data do the talking

Product Managers are often only exposed to half of the equation, adding communication cycles ... and how to build habits around using product analytics wherever appropriate. It is not intended as a comprehensive how-to guide, but rather a toe-dip into ... read more

After Moz, Rand Fishkin bares all on the startup world and the state of the SEO industry

Fishkin’s book, Lost and Founder: A Painfully Honest Field Guide to the Startup ... realised that people could use search engines to find material online. As a result, platforms including Yahoo, AltaVista, and Google arose. SEOs helped websites to ... read more

Oracle Maps the Health of the Internet

Join us in Lisbon on December 4-6 to meet with fellow experts as we define the future of next-gen communications and how to make ... Enterprises can pay to get data sets they can use for analytics, as well as planning and troubleshooting tools. read more

What’s Next in Marketing, According to Marketers

It is how we use ... Analytics can help you gain a better understanding of customers and serve them to best effect.” “We have seen a huge increase in the amount of content being produced over the past few years but, with the changes to Google SEO ... read more

15 Books That Every Digital Marketing Professional Should Read

The book will help you to learn how to build trust among your audience through ethical communication. It will guide ... or on the analytics side, this book will add a valuable skill set for career growth. Products/brands like Facebook, Google, Apple ... read more

Understanding Mainstream Chips Used in Artificial Intelligence

Read the Guide ... Google's Tensor Processing Unit (TPU) is an ASIC chip for accelerating deep learning. TPU gets installed on the AlphaGo system. However, Google's first generation TPU chips are only suitable for inference, and one cannot use it for ... read more

Gamaya raises $3.2 million to use drones and AI for agriculture

The startup uses drones equipped with hyperspectral cameras that can capture changes in water and fertilizer use, crop yields ... and drone-to-drone communications will impact drone adoption. To get your copy of this invaluable guide, choose one of ... read more

Campaigns know more than ever about you — and it may be breaking our politics

With services such as Facebook and Google providing campaigns with ... Scott Tranter, a cofounder of the data-analytics firm Optimus, told Business Insider that the biggest misconception about the use of data in campaigns is that "it wins or loses the ... read more