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An 8-Step Guide to Using Google Analytics for Communications

As a reporting powerhouse, Google Analytics has the potential to help communications professionals make more strategic decisions. But too often, website analytics aren’t owned by the communicators who ... read more

How To Identify And Speak To Your Customer Personas

You can use Google Analytics to gather even more specific data about your ... If you’re not sure what information to use, check out Neil Patel’s guide to creating accurate customer personas. If you ... read more

20 Lucrative Skills You Can Learn for Less Than $20

Fast-track a graphic design career with this accelerated course on visual communication ... 1,000 assets you can use in your projects, $100 in Amazon Web Services (AWS) credit, and $200 worth of ... read more

The Top 28 Digital Marketing Certificate Programs to Enroll

This article provides a guide ... Google, how to use Social media for marketing, how to get the best out of your branding effort and SEO, SEM, and AdWords. Taught by top leading industry pros, the ... read more

What’s the best email service that doesn’t scan emails for ad-targeting?

no longer scans the contents of your communications for targeting ads. Photograph: Samuel Gibbs for the Guardian When Google launched Gmail in 2004, it did indeed scan your emails for advertising ... read more

Why Is Social Media Important For Businesses?

Social media is a communication tool ... plan the perfect posting schedule for maximum engagement. Google Analytics – So this one is huge, and it’s a great analysis tool. Many businesses use it to ... read more

Get the job skills you need for your resume in 2018 with these online courses

Email remains a powerful and ubiquitous tool for companies to reach their customers, and employers naturally want people who can effectively leverage this communication ... all websites today use ... read more

Online courses will help you master skills LinkedIn says are crucial to landing a job

Topping the list are soft skills like leadership and communications skills ... you'll be able to move on to other crucial digital marketing topics, like Google Analytics training and growth hacking. ... read more

Why Keywords Are Still So Very Important for SEO

If you’re brand new to SEO, you may be surprised to know organic keywords were once easily accessible in Google Analytics ... without using words – no typing, saying, or signing them. At the end of ... read more

Online Marketing Plan: 7 Steps To Create A Truly Effective One

What is the age bracket of people that can make use of your product? Choose your audience based on your type of business, company size, and location. Strictly defining this is crucial, as it will be ... read more