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Navigating Omnichannel Strategy with Analytics as Your Guide

As a result, organizations across all industries are scrambling to offer these new customer communication ... With analytics as a guide, it’s possible, and here’s how. The contact center is the hub of ... read more

Remote working 101: Professional's guide to the tools of the trade

According to a recent Global Workplace Analytics survey, a full 53 percent of remote workers ... TeamViewer available for Windows, OS X, iOS, Linux, and Android, and it's free for personal use. File t... read more

Why data journalism is set to become a big story for years to come

“A lot of [data journalists] are becoming more and more interested in data analytics ... eventually guide future AI systems to give journalists a major helping hand, reducing investigative work dramat... read more

Analytics and AI: digital transformation tips for the algorithm age

Smart wallets will guide users to more responsible spending habits. Better models can be used for collection services and punitive actions. Analytics ... Eye Hospital is using Google Deep Mind ... read more

The mostly serious guide to 21 marketing buzzwords in 2018

They dominate their industry through sheer intellectual veracity, dropping knowledge bombs so deadly Google bows down ... cross-channel messaging and analytics tracking every step of the way. I have a ... read more

How to narrowly focus your marketing for greatest impact

Juggling all the latest communication ... analytics. Instead, stick with free resources, such as Google Analytics, database reports and spreadsheets. 5. Connect on common ground. Be thoughtful about t... read more

The Ultimate Guide to Chatbots for Lead Generation

This guide brings ... in the Google Analytics code: You will have a new Goal and you will be able to see it working also in real time tracking. You’ll be able to see the results in Conversion section ... read more

Best CRM Software to Choose

Additional services can be layered over the clouds, too: Einstein analytics ... communication with your clients. It’s tough to know which CRM is genuinely the best deal. Here are a few tips to ... read more

The Complete Guide To CDPs

"The Complete Guide to CDPs ... marketers could use it to improve their paid media execution. By keeping all first-party and known customer data in one place, marketers gain better intelligence to inf... read more

Findmine in the PCMag Startup Spotlight

There is also an analytics module to Findmine that works in a similar fashion to what you'd find in a business intelligence (BI) platform such as Google Analytics ... have some extra bandwidth to guid... read more

Why Google Analytics Isn’t The Tool To Measure The Value of PR

One of the most important aspects of being a PR professional is having an open and clear line of communication with ... of a New York Times article with Google Analytics? To measure the factors mentio... read more