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8 Surprisingly Effective Ways to Use Stock Photos in Ads

Let’s review some ways you can make sure your use of stock photography is helping and not hurting your marketing efforts. 1. Avoid getting ... Your goal when choosing stock photographs to use in your ... read more

6 Mistakes Your Ecommerce Store Must Avoid

Ecommerce marketers ... to a select few products that can take up premium space on the homepage. A lot of stores get around this challenge by linking to the various category pages instead. What these ... read more

10 Ways to Effectively Use Visuals on Your Website

Visual content has always been relevant in marketing ... should relate to your company’s personal voice without straining a viewer’s eye; brushing up on color theory can help when choosing a scheme. ... read more

13 Easy LinkedIn Hacks That Will Boost Your Profile Views

At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further ... belongs on a ... read more

Label Design Primer: 13 Tips to Help Your Product Get Noticed on Store Shelves

Your product’s label is one of your last marketing ... Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your ... read more

50 Ways To Maximize Your Organic Visibility On Social Media

Social media marketing is great—if you know what you’re doing ... This doesn’t have to be fancy; try to avoid stock photography when you can, but even doodles or simple pictures can do fine here. 8. ... read more

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

The expectations you have for your influencer marketing campaign should align with your brand's marketing ... Remember to also share some of your own media and avoid stock photography at all costs. ... read more

Worthless Stocks from China

Bird's first business venture—before real estate development, a music venue called Club Foot, and a direct-mail marketing firm ... "There's a lot of traps to try to avoid," he says. In 2007, the ... read more

Analyzing Your Own Investment Behavior

Investment returns are a function of shareholder behavior as much as underlying stock performance. Dividend growth investors are prone to falling into value traps and focusing ... "whoever is in ... read more

How to Make a Business Card in 6 Easy Steps

For example, if you're marketing ... stock. It seems like a question you can easily answer. After all, name, title, company and contact information are a business card's vital components when it comes ... read more

Your Digital Startup Checklist

When it comes to stock images, there are a million and one ... Responsive HTML By Jurassic Themes for $10 Make your email marketing as attractive as you can. Your subscribers, your audience should ... read more

How To Create A Great Investor Pitch Deck For Startups Seeking Financing

This deck should be carefully coordinated with the “Product” slide of the pitch deck, as there may be some overlap. 6 ... believable. Avoid the trap of saying you will grow revenues by 10x in one year ... read more