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Fiat Chrysler Leverages 'The Force' In Ad Campaign Tied To New Star Wars Movie

They promote the company's year-end sales events, "The Must See Event of the Year," and each commercial closes with the tag, "See Star Wars: The Force Awakens December 18" in the U.S. read more

FCA uses The Force in global 'Star Wars' ad campaign

FCA, in a partnership with Lucasfilm, launched a global advertising campaign on Thursday to co-promote Star Wars: The Force Awakens alongside five FCA brands. read more

Disney Has Only Run Minimal Part Of Star Wars: The Force Awakens Ad Campaign So Far

Yesterday, it was reported by The Hollywood Reporter that Star Wars: The Force Awakens had sold a whopping $50M in advanced ticket sales. This morning, Deadline reported that figure is now “at ... read more

Lucasfilm debuts a new 'The Force Awakens' ad with a Lupita Nyong'o voiceover - The Daily Dot

J.J. Abrams confirmed last month that we’d already seen the final Star Wars trailer. That turned out to be a half-truth at best after Disney posted a Japanese trailer last week, and now it’s ... read more

In Hindsight: How 'Star Wars: The Force Awakens' Ran a Great Marketing Campaign

'In Hindsight' is a weekly column where I take a look at the aftermath of a film's opening weekend and dive into what its marketing campaign did right, where it went wrong, and how it impacted the ... read more

Oklahomans Line Up To Watch First Showing Of The Force Awakens

In fact, people have been in line for hours at the Warren Theater in Moore to see The Force Awakens.People were given permission to camp out up to 24 hours in advance at the theater. read more

Star Wars: The Force Awakens’ geekiest secrets are hidden in the toy aisle - Polygon

Star Wars: The Force Awakens’ geekiest secrets are hidden in the toy aisle ... read more

'Star Wars: The Force Awakens' May Have Been Spoiled By A Battery Ad - UPROXX

Star Wars: The Force Awakens is, among other things, an advertising and merchandising juggernaut. The movie will make Disney billions before it shows a frame of film at those December 17 showings ... read more