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CMO And CISO: The Strategic Alliance Every B2B Tech Company Needs

Shashi Kiran is the Chief Marketing Officer (CMO) at Check Point Software, with prior executive roles at companies like Cisco and Broadcom. I recently participated in a CMO-CISO panel that explored ... read more

19 Expert Tips For Leveraging Short-Form Video For B2B Success

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences. read more

B2AI is the new B2B: Why companies need to start designing products for AI agents

Some common business models can be described as B2C and B2B, which are “business-to-consumer,” and “business-to-business,” respectively. But now, get ready for “B2AI,” or “business-to-AI.” That’s one ... read more