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Ross: Can Gillette really shave your masculinity?

The headline in the Wall Street Journal this week read “P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad.” P&G is the company we used to call Proctor and Gamble. The story is about ... read more

Gillette uses new ad to urge men to get rid of 'toxic masculinity' in #MeToo era

A Gillette spokesman told "GMA" the company "felt compelled to get involved." Gillette has been known for the past 30 years as a brand for men with the tagline, “The best a man can get.” Now the ... read more

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking backlash

Now, Procter & Gamble, the maker of Gillette, is out with a new ad, "We Believe," that challenges the image of masculinity it once promoted. The consumer goods company, whose net sales totaled $66.8 ... read more

New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?'

Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the ... read more